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Alex Zoltan Pauncz
SaaS Marketing - Demand-Gen, Product, ABM, Startups
Purpose-driven digital marketer ready to solve tough challenges and make a difference.
With a passion for purposeful creativity, I've made it my mission to help those who are helping others. Tangibly, that means I assist quality brands in developing and executing content marketing strategies to position themselves, tell their stories, raise awareness and build fruitful relationships.
I've planned, executed and written web marketing materials and campaigns involving everything from ads, feature articles and white papers to whole websites. Part of that process has included developing strategic marketing audits, buyer personas and lengthy web marketing plans. The most rewarding part is that I've had the opportunity to partner with and help lead teams of talented creatives on these projects, experimenting with new and better ways to drive results for brands.
Skills and specialties include: problem-solving, copywriting, content strategy and execution, SEO, social media strategy and management, email marketing, editing, press releases, pitching guest blogs, web analytics, conversion rate optimization and dedicated client service.
Outside the workday, I’m an economics nerd with a passion for social entrepreneurship and economic development policy. I love trying new craft beers. And I balance the extra calories with a love of hiking & biking, tennis and soccer.
CData Software
University of Missouri-Columbia
Raleigh, NC, USA
Professional Background
- Current statusEmployed・Ready to interview
- ProfessionSEO / SEM・Growth Hacker・Marketing Director
- FieldsSaaS / Cloud Services・AdTech / MarTech・Artificial Intelligence / Machine Learning
- Work experience10-15 years relevant
- Management
- Skills
- LanguagesEnglish・Native or Bilingual
- Highest level of education
Job search preferences
- Desired job typeFull-time・Interested in working remotely
- Desired positionsDirector of Marketing
- Desired work locations
- Freelance
Work Experience
Product Marketing Manager — SaaS
2131 Harrod St, Raleigh, NC 27604, USA
The biggest names in tech embed CData Connectors into their solutions. I lead product marketing for our top line of business: embedded connectivity business for SaaS solutions providers. Some key activities and results:
- Set the vision for our OEM growth - transformed our OEM business from sales outreach to marketing demand-driven, bringing in new logos
- Delivered a 50% increase in awareness and qualified engagement among target accounts
- Create core market positioning and content assets to tell our story, aligning our creative team
- Manage all OEM email marketing, ABM campaigns and OEM demand-gen efforts, aligning our lead-gen team to a shared vision
- Establish relationships with our OEM customers and build mutually beneficial marketing campaigns, webinars, podcasts
I'm pleased to lead OEM marketing as CData hits major revenue goals in our Series B funded, scaling startup.
Growth Marketing Manager
Durham-Chapel Hill Metropolitan Area, NC, USA
As we grew from a 5-person marketing team in a startup to a 20+ person marketing team in a 300+ person scaling startup, I led growth marketing efforts, then onboarded a specialist to manage our ads and SEO.
SEM - I created a strong baseline of lead generation for several products using Google Ads and Bing Ads accounts. This included everything from account structure & setup to time-bound campaigns and ongoing optimization of Quality Score, budget, targeting and more.
SEO - I led SEO efforts for CData, which despite being a startup, now has a strong, 60+ PageRank and has won category-defining keywords and topics. In fact, organic is the biggest driver of growth in the company.
Paid media - I negotiated and closed media partnerships with industry journals and publications to support our brand marketing campaigns.
Paid social - working closely with our social media manager, I also implemented paid social campaigns to support broader brand marketing efforts.
Marketing Automation - I worked directly with the sales and support teams, creating our demos system and implementing marketing automations not only for outreach, but also for customer onboarding & success, driving higher MAL>MQL (PQL) > SQL conversion.
All growth marketing work was oriented to increase trials, downloads and sales.
Writer, SEO, Startup Marketer
Research Triangle Park, Durham, NC, USA
When I joined CData, it was a founder-led bootstrapped startup that was just finding product-market fit. I worked closely with our CMO in a 4-person marketing team, wearing many hats. If we published content, I probably wrote it — press releases, blogs, white papers, web pages, emails, product onboarding, you name it. I also managed our SEO, supported our programmatic, templated SEO strategy and created a resources section that won major keywords from much larger organizations. We punched well above our weight, and eventually, we brought in funding partners and grew from a 35-person company with a 4-person marketing team to 20+ marketers in a 300+ person company. It was a lot of fun :)
Digital Marketing Specialist
Louisville, KY, USA
GlowTouch Technologies is a $17 million software development and customer support firm that's worked with some of the biggest names in technology. I was brought aboard in December 2016 to lead a complete transformation of GlowTouch's digital marketing efforts. Starting essentially from ground zero, I've helped GlowTouch build a sustainable, inbound lead-generation pipeline. My role began with a strategic audit of GlowTouch's site, content, SEO and overall marketing efforts. Working directly with the C-Suite, I've created and executed a strategy for content marketing, email marketing and ad campaigns that have led directly to GlowTouch's first successful MQL generation as well as closed major inbound sales. Now, GlowTouch is scaling its successful content marketing efforts from a solid foundation.
Copywriter and Content Strategist
St. Louis Metropolitan Area, USA
Gorilla 76 has gained recognition as a leading inbound marketing agency serving b2b clients nationwide. In my time at Gorilla, I partnered with a close-knit team of "creatives," contributing as a copywriter and producing more than 300,000 words of marketing content across a wide range of content categories. As Gorilla is made up of a small, multi-disciplined team, every person has to be a thinker — it's actually in the job title — and develop versatile skill sets. In addition to my copywriting responsibilities, I contributed to strategy and SEO by assessing client marketing challenges, developing content strategies and executing campaigns to increase traffic, convert leads and nurture leads into customers. I also assisted in client service and managed one client's social media accounts.
Social Media Marketing Intern
St. Louis Metropolitan Area, USA
Butcher Joseph Hayes is a respected boutique financial services firm that helps business owners sell their company stock to employees through Employee Stock Ownership Plans (ESOPs). As a marketing intern, I crafted a social media strategy that connected Butcher Joseph Hayes with financial service professionals to generate referrals and business leads. I also helped Butcher Joseph Hayes update their website design to better position their brand, improve usability and drive conversions.
Social Media Marketing Intern
Columbia, MO, USA
In 2011, the University of Missouri School of Journalism (ranked #1 by US News) sought to create a new business journalism emphasis. The new emphasis would center on a university-owned business publication that would educate students and provide business reporting opportunities. As a senior in the journalism school, I was the only undergrad on a team of MBA and graduate journalism students that launched the start-up publication under the direction of senior journalism school faculty. While I engaged in a range of strategic efforts to brand the publication and develop innovative business models to support it, I primarily owned its audience development. I developed, presented and executed a strategy to grow Missouri Business Alert's audience, managing the publication's social media accounts to build a business audience from scratch.
Contributing Writer
Columbia, MO, USA
The Columbia Business Times is a local business news magazine covering the Columbia, Missouri area. In addition to managing my coursework as a full-time student, I contributed feature pieces on tight deadlines for the Columbia Business Times, reporting on local businesses, events and trends.
Intern Reporter
Brussels, Belgium
New Europe is one of the premier publications covering the European Union, economics and politics in Europe. As part of a study abroad program through the University of Missouri School of Journalism, I served as an intern reporter for New Europe in Brussels, Belgium. I covered economic and political news from the European Parliament and international conferences, found and featured international political leaders and stories for the print section, edited the local news section and trained incoming interns. Perhaps most importantly, I had the opportunity to contribute to the launch of a new website for the predominantly print publication and gained a passion for web strategy.
Education
Bachelor’s Degree
・
Journalism, EconomicsActivities and societies
Missouri School of Journalism, Alpha Phi Omega Service Fraternity, Beta Sigma Psi Fraternity Iota Chapter
Description
I earned a Bachelor's of Journalism (#1 ranked journalism program by US News) and a Bachelor of Arts in Economics, graduating in December 2012. I am thankful for all the lasting memories I made with friends, parents and faculty at Mizzou.
Mizzou Tiger for life!