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鄭圭雯
執行長
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鄭圭雯
執行長
專長在議題設定,尤其是新創事業或正準備上市階段企業的對外新聞操作與行銷策略包裝 熟悉兩岸產業零售與連鎖業的動態 完整的操作個人IP 與商業合作的經驗 募資跟商業合作策略
鋇爾科技股份有限公司
台灣大學EMBA學分班
台灣台北市
https://chiefdiary.com/
Professional Background
Current status
Profession
Solutions Consultant
Fields
Computer Networking
Work experience
More than 15 years (More than 15 years relevant)
Management
I've had experience in managing 10-15 people
Skills
Word
PPT
Excel
公關新聞稿撰寫與報導
公關操作
募資經驗
商業模式建立
新創模式分析
Languages
English
・
Intermediate
Japanese
・
Beginner
Highest level of education
Master
Job search preferences
Desired job type
Part-time
・
Interested in working remotely
Desired positions
Desired work locations
Freelance
Part-time freelancer
Work Experience
執行長
鋇爾科技股份有限公司
Dec 2020
-
Present
拿區塊鏈資金創辦的女性內容平台,訴求40+女性,是台灣最大姊姊內容平台,標榜個人IP加速器。 一年內,累積五千篇文章,一千名作者,八成以上是資深女性,目前已經打磨出10個IP的完整商模. 獨特經驗值,完整的新創經驗,包括跟國發基金斡旋的經驗
執行長
愛蝶草本研發有限公司
Oct 2012
-
Present
為個人創辦的手工皂品牌,2012年成立至今, 以皂為載體說故事的品牌,後轉型做生活沙龍品牌,替許多品牌操作內容。 2018年到上海成立分公司,學習操作女企業家個人IP,前後操作兩岸十餘個女企業家個人IP 期間在上海成立食尚廚房,用自媒體操作做菜,串連物聯網,三個月內獲利出場。 後因回台進入政府部門工作,上海公司關閉。 台灣公司目前採用社群跟訂閱制,一年營業額約600萬上下。 獨特經驗值,社群跟圈層的經營,與企業家個人IP的經營
專門委員
新北市政府
Dec 2019
-
Jun 2020
・
7 mos
在新北市政府經發局以機要身份擔任專門委員,這是十職等的公職,負責處理新創跟商業合作。 獨特經驗值,台灣第一個政府主導的群募創業計畫,疫情期間,最早談老店數位轉型的政府,被譽為最接地氣的的政府官員。
企業發展總監
華陽中小企業基金
Sep 2016
-
Jun 2018
・
1 yr 10 mos
為台灣老牌中小企業創投基金,負責企業對外發言、行銷與 企業公共事務處理與老闆對外關係經營 獨特經驗值,對新創操作有經驗值
公關總監
旭陽國際地產集團
Sep 2010
-
Aug 2016
・
6 yrs 0 mos
負責企業對外發言、行銷與企業公共事務處理與老闆對外關係經營 後調職東京新公司,負責公司投資部業務拓展,包括私募基金籌資與尋找投資新標的 獨特經驗值,對私募基金跟房地產規劃有一定程度的理解 城市議題行銷跟針對投資人關係管理的公關議題操作有一定熟悉度
外派記者
聯合報-經濟日報
Sep 2009
-
Sep 2010
・
1 yr 1 mo
在台灣最大財經專業報-經濟日報,擔任大陸線記者,並駐點上海 獨特經驗值,最快時間熟悉上海零售業台商,並被挖角
購物專家
富邦媒體科技股份有限公司(富邦momo)
Sep 2007
-
Sep 2009
・
2 yrs 1 mo
在電視購物台擔任主持人,負責銷售精品、包包、時裝 獨特經驗值,理解如何表達自己的觀點跟業務行銷相結合
財經記者
工商時報
Sep 2003
-
Sep 2007
・
4 yrs 1 mo
工商時報共任職四年,經歷編輯部記者、廣告部AE,熟稔媒體的產製流程跟置入性行銷運作模式,包括論壇、說明會等議題操作。 獨特經驗值,跨媒體AE合作,創下法務跟稅務版獨特行銷模式。
Education
台灣大學EMBA學分班
Other
・
企管
2014 - 2018
淡江大學 Tamkang University
Master’s Degree
・
中國大陸研究所
2001 - 2003
世新大學新聞系
Bachelor of Arts (BA)
・
新聞系
1997 - 2000