Led creative direction at FLON Digital, overseeing digital marketing strategy, digital innovation, and website design.. Spearheaded creation of impactful digital marketing campaigns, driving engagement and conversions.. Played a central role in ideation and conceptualization, translating client objectives into successful campaigns.

Originated the Vice Orbit project that enhanced GenZ digital engagement by 10%, using innovative design principles and user insights.. Worked with User Experience (XD) experts to refine user journeys and wireframes, resulting in a more intuitive user experience, both web and mobile.. Led brainstorming sessions that inspired colleagues to conceive pioneering digital solutions appealing to global audiences.