✦  工作內容： 
專案客戶服務及關係維繫、前端消費者洞察及市場研究、行銷策略擬定、行銷預算規劃、執行及成效分析。
尤其擅長與品牌共同洞察「需解決的商業課題」並「擬定商業目標」，以數據為本，整合策略、內容與渠道，將創意轉化成消費者語言，找到銷售的最佳接觸點。
 ✦ 主要負責品牌： Cathay Bank 社群營運、專案企劃, Elemis 電商和社群營運 / 專案合作 P&G Coop., Toyota, Budweiser, PXGo!, Estee Lauder

 ✦ 經歷亮點：
 〖ELEMIS 電商平台 & 社群維運〗
 協助英國頂級保養品牌 ELEMIS 打入台灣市場，佈局論壇操作及數位廣告投放 2021 雙 11 業績近 500 萬，相較去年成長 475% ; 年度業績成長 514%
 〖Toyota Sienta 新車上市社群專案〗
 一個月內累積破百萬觀看，VTR 達 45%、互動近三萬次，成功提升消費者預約試乘的意願，相較前月，賞車人數成長 10%
 〖Toyota youtube 系列影片 - 最牛謠言調查局〗 上線三個月內，Ep1 - Ep8 總觀看數累計 250 萬次 ; 頻道訂閱數 +1.5 萬，相對 2021 全年成長 3x 〖Pampers Lantana KOL 合作 & IMC 專案〗
 合作 16 位網紅，佈局大型至微網紅，合作上線一個月內，總觸及 360 萬，累計互動 28 萬次 ; 搭配 3 支社群主影片，電商庫存銷售一空，超乎預期 ✦ IMC / Project Management:
 ・Maintain long-term contract-based relationships, and develop new business with existing customers (P&G Coop., Toyota, Cathay Bank, Elemis, Budweiser, ..). ・Initiated awareness-building campaigns with cross-channel to increase market search volume and share of voice.
・Deliver analysis reports, providing insights regarding the media industry or advertising trends. ・Managed budget and led projects in tight schedules.

 ✦ Major Accomplishment: 〖ELEMIS E-commerce retainer〗 
Lead the localization of the British beauty brand from scratch. By monitoring and analyzing the consumer behavior to plan and optimize the promotion strategy, gained $5M revenue (annual growth by 475%) in the first year.
 〖Toyota Sienta launched social campaign〗
 Recruited 1M+ video views (VTR 45%) and 30,000+ positive engagement on Facebook within one month. Generated 10% growth on showroom visiting vs pre-month.
 〖Toyota youtube series videos - 最牛謠言調查局〗 Gained 25M+ video views (5x higher than target) for all 8 videos and recruited 15,000+ new subscribers within two months (3x higher than 2021 whole year).

 〖Pampers Lantana KOL coop campaign〗 
Cooperated with  16 lead KOLs with social posts and videos which created 36M+ reach and resulted in 7% engagement rate (2x higher than average performance).
 ✦ Awards · (2020) 第27屆的廣告流行語金句獎 – NIVEA 腋下美白止汗，是女神就舉手 
 · (2022) 4A Creative Award – PXGo! 小時達 你的生活我支援 系列影片 入圍

⧫ Campaign Marketing: ・Planing, coordinating and participating in marketing events - 2018.10 Led team successfully meet the target by 179% and gained $1.2M during anniversary sale ・Monitor progress of promotional activities and record findings ⧫ Content creating: ・Develop and implement strategies for social media platforms ・Produce online content that meet the need of local consumers ・Analyze and create plans for engaging target market ⧫ 行銷檔期規劃、安排： ・季節性主題活動內容企劃，圖片、開箱影片拍攝與素材製作
 - 2018.9月 企劃主題“上班族生活提案“ 營業額近 1M 萬，為當月最高之活動
 - 2018.10月 週年慶 3C 與配件館目標達成率 179%，營業額達 1.2M ⧫ 產品行銷、社群內容經營： ・維護 3C 和鞋包配件館別的長期銷售的商品，觀察成效並調整銷售切角 ・在地化國際商品：撰寫、翻譯商品文案，依據受眾輪廓，產出產品網頁內容 ・Facebook 廣告素材製作，針對目標族群投放廣告，依成效進行調整 配件商品 ROAS 達 9.41，轉換值達 1.5M

・根據讀者喜好與時事發想主題、聯繫國內外受訪者，採訪並撰寫文章
 ・翻譯和編輯國外新聞稿，報導國內外美髮活動
 ・舉辦線下活動，提升雜誌知名度，與美編共同製作宣傳品
 ・管理粉絲專頁與直播影片，針對目標觀眾投放廣告 ・Arrange interviews and develop story or content ideas, considering reader appeal. ・Prepare, rewrite and edit copy to improve readability. ・Present live video on Facebook fan page considering audience appeal. ・Meet frequently with artists to oversee publication production, including artwork and layout, ensuring adherence to deadlines and budget requirements. ・Develop event topics and choose featured speakers.