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Project1: Line官方帳號選單改版
Project2: 企業網銀服務流程優化

平台優化作品集

Project manager

Anna Song

A PM with both business and service design background, having experience in developing IoT solutions and financial service projects. Good at planning/executing qualitative and quantitative research, communicating with cross-functional teams. And always dedicated to solving problems. Pursue a challenging and growth-oriented career in an organization that may broad current skills, knowledge, and abilities gathered through learning and experience.

National Chiao Tung University

National Cheng Kung University

永豐商業銀行股份有限公司

User Experience Researcher

・負責數位金融服務之客戶體驗研究，規劃質/量化研究並執行研究專案，共計完成2項B2B服務體驗研究（包含企業網銀平台使用體驗）、3項B2C服務體驗研究（包含官網與Line使用體驗），提出針對商業方案之分析與建議
・從數據出發盤點銀行服務流程與服務斷點(工具如: Google Analytics、銀行數據資料庫)，並對內部與外部客戶進行深度訪談，進一步找出客戶痛點與CX洞察的落地機會，滾動式改善現有產品與服務
・建立客戶體驗團隊與客戶回饋的資料分類規則，導入Service Design概念與工具，協助團隊產出產品或營運建議
・協助數據團隊建立質化數據資料庫，將客戶行為歸入銀行數據資料庫，擴大可運用之資料範圍
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1. Discover user needs and financial service opportunities in various ways, including market investigations, competition research, user research, in-depth interview, and service design methods, etc.
2. Collaborate with data team to analyze user behavior for each product/service and put UX research into practice.
3. Build a customer experience team to transform UX research insight into creative product/service solutions through brainstorming and discussion, and optimize product/service through the rolling planning method to meet user needs.
4. Assist data team in exploiting a qualitative database for customer behaviors and preferences.

・負責IOT、AIOT產品線之NPD專案，分析市場競品並釐清業務需求，規劃專案時程、推進產品開發，協同PM團隊進行年度Roadmap規劃、供應商管理、測試資源調配等
・與研發團隊(HW, SW, BIOS, ME...etc.)共同解決開發問題，對產品負責並擔任團隊的溝通橋樑，開發過程協助RD與QA進行產品測試、疑難排除，新產品成功量產後也協助業務銷售、行銷推廣
・工作期間完成3項新產品專案並負責開發1項Intel Early Access新產品專案
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1. Responsible for product development of IoT and AIoT solutions, including market analysis, sales data analysis, project managing, product specification writing, intellectual property research, etc.
2. Cooperate with cross-functional RD teams and marketing department, made a bridge between project team members.

Micro-Star 微星科技股份有限公司

・協助老師上架線上教育平台FutureLearn課程：Using Creative Problem Solving，學生來自世界各國、不同職業，擔任助教時協助老師整理課綱、逐一審閱教學影片與文章內容、上架課程、協助回覆學生意見。
・擔任助教同時也實際參與每週課程並結業。
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1. Assist Prof.Lim in building an online course on FutureLearn. Responsible for reviewing video and article content, publishing courses, and replying to comments.
2. Complete the course in person.

國立陽明交通大學 National Yang Ming Chiao Tung University

線上課程助教

・參加「106年度教育部智慧生活整合性人才培育計劃（II）」之 3創專題競賽獲得創意組特優獎，提案計畫「icloset（智慧衣櫥）」
・經由用戶訪談，找出用戶生活中被掩蓋的痛點，以用戶體驗設計與人機互動的構想，提出智慧衣櫥提案
・於環宇廣播電台代表團隊分享獲獎經驗：http://www.uni967.com/newweb/index.php?menu=2&page=2_1&ID=15876
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1. Discover user's need in daily life through observations and interviews. And come up with an intelligent closet proposal.
2. Team up with people from varies expertise and have great experience in participating a competition.

三創專題競賽

・協助舉行奇美食品2016台南愛情嘉年華行銷活動、台南奇美觀光工廠開幕活動，進行通路行銷與觀光景點之銷售實務演練
・協助業務經理分析KA通路之業務數據，並提出通路行銷方案，獲得業務部門肯定
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1. Responsible for Chimeifood summer marketing campaigns, including off-line advertising, various channel sales.
2. Assist sales manager analyze KA channel sales data and come up with several sales strategies.

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