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April Yen
Communication, Marketing and Operation Expert
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April Yen

Communication, Marketing and Operation Expert
As a seasoned marcom professional with over a decade of experience, I have honed my skills in luxury retail and emerging technology sectors. My expertise spans various domains, including communication, operations, integrated marketing, event management, public relations, customer relationship management, and both online and offline marketing strategy. I maintain a humble and passionate approach in my work. Continuously seeking opportunities to learn, I remain grounded and committed to expanding my knowledge base. I firmly believe that there is always more to discover, and eagerly embrace new challenges and insights that come my way.
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17LIVE Inc.
Birmingham City University
Taipei, Taiwan

Professional Background

  • Current status
    Ready to interview
  • Profession
    Marketing Director
    Event Management
    Operations Manager
  • Fields
    Marketing / Communications
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
    I've had experience in managing 10-15 people
  • Skills
    Marketing Communications
    Marketing & PR
    KOL Management
    CRM management
    Media Relations
    Luxury Brand Marketing
    Operations Management
    Project Management
    Microsoft Office
    Cross Functional Communications
    Global Marketing
    Content Marketing
    Data Analysis
    General Management
    Budget Management
    Event Management
  • Languages
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Interested in working remotely
  • Desired positions
    Marketing or Operation Manager / Director
  • Desired work locations
    Taipei City, Taiwan
  • Freelance
    Part-time freelancer

Work Experience

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Operation & Marketing Director / US & SEA Region

17LIVE Inc.
May 2021 - Present
Taipei City, Taiwan
- Collaborate closely with stakeholders with the sensitivity of direct and indirect impact on them by planning ahead together and updating the progress throughout. - Provide proactive support to BD team; enabling them to meet their commercial objectives by providing them appropriate and measurable support, tools, and feedback. Collaborate closely with PM / PO / ENG teams on product launches and define rollout plans. - Influence and partner with internal multi-departments and external agencies to manage brand presence and direct campaigns to improve gross revenue, user retention and create user desirability. - Establish partnership with local agencies / potential partners on campaign planning to define priorities and focus. - Proactively interact with global teams in the implementation of worldwide & regional branding events and campaigns. - Develop and deliver marketing and communications strategic plan to synergize the global framework with consideration of local relevance. - Identify challenges and opportunities, propose initiatives and strategic insights to support management decisions on long term direction and planning. - Define and master the regional A&P budget at right and accurate level, sustain OI and GP at profitable level. - Establish customer database and segmentation. Translate data into knowledge and build actionable campaigns to maximize impact on target audience. - Drive and direct comprehensive studies and analyses on user behaviours, local trends, campaigns and events feedback to better monitor and prospects. - Lead and guide continuous analysis of marketing intelligence on competitive environment, competitor activities and user interests. - Network with external parties and vendors to facilitate promotional activities.
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Marketing Manager

Oct 2020 - Apr 2021
7 mos
■ Maintain relationship with media, KOLs, friends of brands and pitch quality coverages with brand's DNA. ■ Develop clear omni channel marketing strategies, directions and objectives in local market. ■ Develop strategic action plans and identify gaps in the communications channels and work to rectify problems. ■ Able to build cross function data/information to better understand the market’s needs and use data to add value to action plans for all functions. ■ Lead data-driven social & influencer marketing strategies with marketing and digital teams in local market to make strategic recommendations and get approved by brand guideline. ■ Plan and execute, within budget, online and offline marketing plans such as social media strategies, advertising, events, promotions, and campaign management. ■ Perform regular market, trends and competitive analysis and monitor best practices in the market. ■ Work cross-functionally to ensure timely execution of marketing plans/activities.
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Marketing Manager

Jun 2015 - Oct 2020
5 yrs 5 mos
■ Maintain good and health relationship with media. ■ Enhance PR exposure on newspapers and magazines, including product shooting arrangement and press release initiate. ■ Department store promotion liaise and management. ■ CRM strategies development and monitor. ■ Organize and execute major PR and CRM events and product launches. ■ Develop and seek potential partnership with third parties. ■ Formulate and implement the standard management of customer database by creating CRM tools and programs in order to create and maintain dynamic and positive relationship with clients. ■ Annual A&P budget allocation and analysis for various aspects. ■ Directly Communication with head quarter and taking action locally with principal guideline.
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Marketing Executive

Sep 2012 - Jun 2015
2 yrs 10 mos
■ Report to Marketing Director ■ Responsible for marketing, PR and CRM for following brands: S.T. Dupont, Chopard, ROLEX, Tudor ■ Develop and maintain marketing calendar to ensure budget management ■ Planned and conducted PR events and marketing promotions plan in all boutiques ■ Develop and implement strategic corporate PR programs to enhance brand image ■ Organize retailers’ annual meeting for new product launch ■ Organize and conduct VIP event regularly to enhance customer’s loyalty ■ Maintain relationship with all relevant media (newspapers, magazines, Internet) ■ Visual merchandising plan and management, regular maintain product display in boutiques and all department stores.

Marketing Executive

Mar 2012 - Sep 2012
7 mos
■ Propose and execute events in luxury business. ■ News release drafting and new product launch. ■ Coordinate over different vendors to succeed different scales of events. ■ Approach fashion media for product exposure on behalf of clients. ■ Propose appropriate candidates and Establish brand image/awareness through PR, influencers, cross-over in Taiwan market.
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Event Coordinator

Jan 2010 - Dec 2011
2 yrs 0 mos
■ Provide unique cultural experiences to international clients as local consultant and contact window towards all aspects of preparation. ■ Event coordination and execution between clients and vendors. ■ Propose and tailor made events and incentive program for international clients base on discussion.


Master of Arts (MA)
Events and Exhibition Management
2008 - 2009
Bachelor of Arts (BA)
2004 - 2008