- Collaborate closely with stakeholders with the sensitivity of direct and indirect impact on them by planning ahead together and updating the progress throughout. - Provide proactive support to BD team; enabling them to meet their commercial objectives by providing them appropriate and measurable support, tools, and feedback. Collaborate closely with PM / PO / ENG teams on product launches and define rollout plans. - Influence and partner with internal multi-departments and external agencies to manage brand presence and direct campaigns to improve gross revenue, user retention and create user desirability. - Establish partnership with local agencies / potential partners on campaign planning to define priorities and focus. - Proactively interact with global teams in the implementation of worldwide & regional branding events and campaigns. - Develop and deliver marketing and communications strategic plan to synergize the global framework with consideration of local relevance. - Identify challenges and opportunities, propose initiatives and strategic insights to support management decisions on long term direction and planning. - Define and master the regional A&P budget at right and accurate level, sustain OI and GP at profitable level. - Establish customer database and segmentation. Translate data into knowledge and build actionable campaigns to maximize impact on target audience. - Drive and direct comprehensive studies and analyses on user behaviours, local trends, campaigns and events feedback to better monitor and prospects. - Lead and guide continuous analysis of marketing intelligence on competitive environment, competitor activities and user interests. - Network with external parties and vendors to facilitate promotional activities.

■ Maintain relationship with media, KOLs, friends of brands and pitch quality coverages with brand's DNA. ■ Develop clear omni channel marketing strategies, directions and objectives in local market. ■ Develop strategic action plans and identify gaps in the communications channels and work to rectify problems. ■ Able to build cross function data/information to better understand the market’s needs and use data to add value to action plans for all functions. ■ Lead data-driven social & influencer marketing strategies with marketing and digital teams in local market to make strategic recommendations and get approved by brand guideline. ■ Plan and execute, within budget, online and offline marketing plans such as social media strategies, advertising, events, promotions, and campaign management. ■ Perform regular market, trends and competitive analysis and monitor best practices in the market. ■ Work cross-functionally to ensure timely execution of marketing plans/activities.

■ Maintain good and health relationship with media. ■ Enhance PR exposure on newspapers and magazines, including product shooting arrangement and press release initiate. ■ Department store promotion liaise and management. ■ CRM strategies development and monitor. ■ Organize and execute major PR and CRM events and product launches. ■ Develop and seek potential partnership with third parties. ■ Formulate and implement the standard management of customer database by creating CRM tools and programs in order to create and maintain dynamic and positive relationship with clients. ■ Annual A&P budget allocation and analysis for various aspects. ■ Directly Communication with head quarter and taking action locally with principal guideline.

■ Report to Marketing Director ■ Responsible for marketing, PR and CRM for following brands: S.T. Dupont, Chopard, ROLEX, Tudor ■ Develop and maintain marketing calendar to ensure budget management ■ Planned and conducted PR events and marketing promotions plan in all boutiques ■ Develop and implement strategic corporate PR programs to enhance brand image ■ Organize retailers’ annual meeting for new product launch ■ Organize and conduct VIP event regularly to enhance customer’s loyalty ■ Maintain relationship with all relevant media (newspapers, magazines, Internet) ■ Visual merchandising plan and management, regular maintain product display in boutiques and all department stores.

■ Propose and execute events in luxury business. ■ News release drafting and new product launch. ■ Coordinate over different vendors to succeed different scales of events. ■ Approach fashion media for product exposure on behalf of clients. ■ Propose appropriate candidates and Establish brand image/awareness through PR, influencers, cross-over in Taiwan market.

■ Provide unique cultural experiences to international clients as local consultant and contact window towards all aspects of preparation. ■ Event coordination and execution between clients and vendors. ■ Propose and tailor made events and incentive program for international clients base on discussion.