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5+ Years of experience in :  
 ATL, BTL, Branding and Advertising, Content Strategy, Copy Writing, Digital Marketing 
 Brands worked for : ABP, Star, BNI, UNICEF, SENCO GOLD, Coca-Cola, fbb, Sri Hari 
 Jewellers, My Choice Home Appliances, Hussain Tyre, Sree Honey, Asian Paints; Park 
 Avenue; Cycle Pure Agarbatti 
  
 Opportunities that require creativity and process-oriented problem-solving techniques with greater learning curve intrigues me. As an effective communicator, I am able to lead by example and have a 'Whatever it takes to get the job done' attitude.

IMCFTS

North Bengal University

Arinnya Mukherjee

imaginxp

Team Lead - Video Marketing and Content Management

Responsible for development of visual marketing platforms through audio video and content marketing tools. the creation of UX E-learning modules and Promotional Content
  
●	Executed creation of Numerous hours of video content
●	Helped in establishing a complete in house Audio Visual Production unit
●	Helped the digital marketing team by creating content specific to the need
●	Did market research on products created by competitors  
●	Created brand promotional Contents for Social Media and Digital Platforms


Co-founded a periodical magazine to encourage and provide a platform for Regional talents; Promote tourism; Encourage Education; Local Business. 

●	Market Research 
●	Designing of the entire magazine
●	Content Editing

U-First

Executive Designer

Lead, Coordinated and Directed, end to end production of Ad-Film Production, Corporate AVs, Walkthrough, Infographics Explainer Videos, Product Photography, Audio Jingles, Music Production etc.
  
●	Responsibilities include Client communication and devising strategy for marketing communication
●	Responsible budget finalisation
●	Responsible for conducting Market Research writing advertisement copy
●	Responsible for Production coordination to final delivery.

Whitelight Productions Pvt Ltd

Associate Director

Responsibilities include Ideation, Planning, Strategizing and execution of Brand Promotional Events, Product Promotion Event, Corporate Event and Several BTL activities.
  
●	Responsible for successful Corporate Events, Activations and Campaigns for brands such as Asian Paints, Cycle Pure Agarbatti, Park Avenue
●	Travelled solo across India for documentation project 
●	Executed with the team, corporate event for Asian Paints catering to 3000+ footfall managing a team of 70+ at client location


Arinnya Mukherjee’s posts