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Nicole Chiu
Planning Supervisor @ OMD浩騰媒體
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Nicole Chiu
Planning Supervisor @ OMD浩騰媒體
擁有三年的媒體執行與策劃相關經驗,對於數據及市場趨勢有高敏銳度。 喜歡跟不同的人相處,認識各式各樣的人,了解和不同的人應該要有什麼樣的相處方式。 喜歡解決別人的問題,這會讓我很有成就感。注重細節,擅長企畫、文字的撰寫。 行銷企劃,媒體企劃
OMD浩騰媒體
世新大學
Taipei, 台灣
Professional Background
Current status
Profession
Project / Product Management
Fields
Media
Work experience
2-4 years (2-4 years relevant)
Management
Skills
word
excel
powerpoint
outlook
Languages
English
・
Beginner
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
PM
Desired work locations
Taipei, Taiwan
Freelance
Work Experience
Planning Supervisor
OMD浩騰媒體
Jun 2020
-
Present
負責客戶: IKEA、FUSO、Meiji 行銷企劃主任,負責品牌媒體規畫及專案執行。 主要負責全媒體的規劃及執行,包含電視、廣播、平面、數位。 Performance: IKEA: 因應新型錄客戶想傳遞不同生活風格的概念,客戶希望能透過媒體針對不同的新型錄代表動物對應到各種生活型態的消費者,因此我們在媒體上運用分眾的素材溝通方式,對應不同的TA傳遞不同的訊息,整體的CPVisit成本相較一般Campaign下降了約45%。 FUSO: FUSO Believes為一年一度的貨車司機票選活動,客戶希望能透過媒體宣傳品牌理念及票選活動,因此在媒體上運用Yotube及其他Social媒體擴大聲量,共累積超過400萬次的影片觀看數,達成率158%。
數位媒體企劃
實力媒體
Aug 2017
-
May 2020
・
2 yrs 10 mos
負責客戶: Estee Lauder all pillar(Skincare, Makeup, Premium) 行銷專員,負責報表、競品協助及專案執行。 競品分析與協助: 觀察競品市場媒體操作策略與分析,並給予品牌合適的媒體規畫建議。 專案規劃與執行: 觀察市場趨勢及競品操作,定位品牌現況及問題,並給予品牌適當的媒體建議及操作策略。 客戶溝通與維繫: 幫助客戶了解品牌現況並解讀媒體數據,協助與製作端了解媒體需求並給予素材製作上建議。
數位媒體 工讀生
MEC 媒體庫股份有限公司
Jun 2016
-
Jun 2017
・
1 yr 1 mo
工讀生,協助報表製作、蒐集市場及競品趨勢、案例分享
Education
世新大學
Bachelor’s Degree
・
公共關係暨廣告學系
2013 - 2017