In Probation : Role : Amazon PPC and social media marketing for the range of supplements products by the company

I am handling Social Media and Ad management for a couple of businesses. One of my clients is a Dealer of a reputed Two Wheeler brand name in India. Another one is a college offering education to teacher. B.ED etc I am responsible to generate queries on a monthly basis via social media along with paid ads on Facebook and Google. PS: Since these are purely lead generation and ad management and I have been with them for almost a year and I understand the deliverables and the business quite well so it hardly takes 1or 2 hours max per day to attend to them. Unless of course there is some problem or updates that may disrupt my campaign or there is a new request from the client.

Handling social media for IQMinds and Clients based in UAE providing consulting services in social /content/digital to clients in the UAE region. Marketing to businesses in the UAE. Designed and executed content / digital marketing strategies for businesses. Planned and executed all web, email, social media, Facebook Ads and Google PPC campaigns. Measured and reported performance of all digital marketing campaigns, and assess against goals. Identified trends and insights, and optimize spend and performance based on insights. Collaborated with influencers. Pitching and winning projects for the company [IQminds] Delivered social/content/ digital marketing services to businesses mostly in UAE Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements. Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans. Collaborated effectively with advertising and media specialized to boost results from strategic campaigns. Masterminded highly successful digital strategies for various platforms to attract customer engagement. Created wide range of digital assets such as rich media online ads and micro websites. Optimized social media channels and web pages to improve SEO and usability. Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring. Improved click-through rates, conversion and other important KPIs with strategic approach. Boosted brand awareness by establishing strong web and social media presence. Created content strategies for digital media. Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages. Produced and submitted weekly reports outlining progress against KPI objectives. Built, implemented and updated effective SEO strategies. Collected and analyzed Web metrics such as visits, time on site and page views per visit. Developed paid client ads for use on diverse social media platforms. Helped clients develop website portals and social media pages to promote businesses. Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.

Started my own venture with a partner , where we provided a lead generation services for Travel companies. Generated over 500 leads for Cox & Kings Mumbai and over 1000 local leads for local travel agents generated through Google Ads. I also took to sales apart from marketing. Cox & Kings Mumbai and Travel agents from Himachal, Delhi and J&K were my clients to name a few. Highlights Closed over 2.5 Lakhs in new sales in less than a year Attracted new clientele and developed customer relationships by email marketing and cold calls only Tackled customer concerns and responded to inquiries within 24 hours to provide immediate issue resolution Fostered relationships with customers bolstering future sales opportunities.

Helped Logicnext by developing and executing low-budget digital marketing campaigns. Accountable for designing marketing messages on Twitter and Facebook • Increase in Leads 24% in 16 months by revamping the website, launching a blog, and implementing low-cost SEM campaign. 2013 NFC Solutions and Enterprise Solutions. BYOD. It was a highly searched keyword then. • Established a firm foundation for SEO success by developing a keyword-based content plan and editorial calendar. (1 year) • Further grew sales by recommending targeted marketing aimed at specific demographics. • Project Coordination/ Management and Client communications via email or Skype. Product Marketing Notesmartly [Productivity App across platforms, Android and IOS] 2013 to 2017 Logicnext's first product Notesmartly was launched and I handled the marketing and social media. • Tweets, Facebook posts and blog PR [2 Years]. User base 12000 + • Conducted keyword research for SEO/SEM marketing initiatives, identifying several opportunities to achieve good rankings easily a compared to highly competitive keywords. • Blog http://blog.notesmartly.com/ • Live Tweets during Blackberry Event 2013 Blackberry Z10 Launch • http://bizblog.blackberry.com/2013/03/enterprise-developers-blackberry-experience-forum-ny c/ Collected data by identifying sources of information, including designing survey and collection methods Focus > Social Media Marketing> Content Writing > SEO

Handled end to end recruitment cycle with a working knowledge of recruiting and hiring process for IT and Consulting Firms. Roles and responsibilities : Sourcing & screening candidates through extensive research on the internet in various job portals, add posting, headhunting through professional networking sites and references. Responsible for understanding and analyzing the requirements in different skill sets & technologies. Scheduling and coordinating the interviews for the candidates.