Responsible for market-driven product planning and SKU offering including:
● Drive market and product requirement spec and business cases
● Establish competitive and profitable pricing models
● Deliver UX scenarios, detailed product spec, feature list, and product
roadmap
● Syntheses market inputs and derive insights
● Gap analysis for planned product offerings vs. market trends/needs
● Ensure all GTM materials (EDM, datasheets, sales materials, pricing,
case studies, etc.) ready
Accomplishments
● Deliver consumer and SME user surveys with in-house limited
resources.
● Deliver SW application with in-house and outsourcing resources
● Build two successful business reference cases for SDK product offering.
● Support Marcom and corporate marketing team members to conduct a
successful showcase in the IFA show with 50 leads collected.