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Brian YU
Marketing Associate
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Brian YU

Marketing Associate
1. Social Media Content Generation 2. B2B Sales Outreach 3. Email marketing 4. Google SEO & SEM
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CipherLab Co., Ltd
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國立臺北大學 National Taipei University
台北市, 台灣

Professional Background

  • Current status
    Unemployed
    Ready to interview
  • Profession
    Sales
    Content Marketer
    Copywriter
  • Fields
    Consumer Electronics
    SaaS / Cloud Services
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Sales & Marketing
    Social Media Marketing
    Content Marketing
    Canva
    SEO
    Photoshop
    Google Workspace
    SEM
  • Languages
    English
    Professional
    Japanese
    Beginner
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Not interested in working remotely
  • Desired positions
    Sales and Marketing Specialist
  • Desired work locations
    Taiwan
  • Freelance

Work Experience

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Marketing Associate

CipherLab Co., Ltd
Full-time
Oct 2023 - Mar 2024
6 mos
○ Market trends and demand research ○ Product marketing: product brochure, product overview, sales presentation, target audience research ○ Search engine optimization ○ Tradeshow coordination ○ Social Media LinkedIn and Facebook management
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Marketing Manager

May 2022 - Oct 2023
1 yr 6 mos
○ Brand establishment: Brand slogan, brand positioning. ○ Market research: Competitor analysis, consumer reviews collection, target audience identification. ○ B2B Sales outreach: Hospitality industry outreach. ○ Crowdfunding campaign: Oversee crowdfunding project, review indexes & data on META and Google Analytics. ○ Exposure: Influencer collaboration. Press release content proofread. ○ Copywriting: technical document copywriting, manual layout planning. ○ Design award registry: Good Design, iF design award registration. ○ New product sourcing: Select optimal products on Amazon global stores, product optimization proposal, and evaluate feasibility.
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Assistant Manager

IPEVO INC
Full-time
Jan 2018 - Mar 2022
4 yrs 3 mos
○ US Education Market Outreach: Build relationships with decision makers & stakeholders (CIOs, Instructional Technology Specialists, Media Librarians, Ed Tech Coordinators). Settled the largest deal of USD 600,000. ○ Large project management: Approach prospects, product demo, online meetings, project tracking, and cross-department coordination. ○ Vertical new market exploration: Identify prospects, demo invitation, close deals. ○ Channel building: Lead the team to explore 13 resellers and distributors in the US, online distributor meeting, sales target and price negotiation. ○ Influencer partnership: Establish long-term relationships with industry influencers. ○ Industry updates: Collect relevant info including budgets, competitors' status, and new technologies brief. ○ Tradeshows: Coordinate and participate in 9 tradeshows from the East Coast to the West Coast. FETC in FL. ISTE in PA & OH, CCSA in CA, SC EdTech in SC, NETA in NE, TIE in SD, NCCE in WA, ○ Bid submission: Secure at least 8 contracts in cross-state or single, contributing 20% of annual revenue. generate SOP for bid submission. ○ Social media: qualify content generation and campaign execution.
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Editor

Apple Daily
Full-time
Apr 2014 - Nov 2017
3 yrs 8 mos
○ News sourcing: search newsworthy topics and translation. Each news has over 6K clicks. ○ Interview: conduct face-to-face or online interview. ○ Social media: generate posts and increase 2K followers in 2 years. without paid ads.(2016~2017)
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YAHOO! video section curator

Jun 2013 - Apr 2014
11 mos
○ Website Curation: curating the 2 most popular video sections (food, sports) to attract viewers. ○ Video sourcing & translation: sourcing and translating eye-catching clips and captioning.
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Sales Representative

Jul 2011 - Jun 2012
1 yr 0 mos
○ OEM product sourcing and quotation ○ Customer relationship management ○ Export arrangement ○ Build company website

Education

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Bachelor of Arts (BA)
Foreign Language and Applied Linguistics
2006 - 2010

Licenses & Certifications

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Google
Issued Apr 2024
No Expiration Date
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Coursera
Issued Apr 2024
No Expiration Date
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Google
Issued Mar 2024
No Expiration Date
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Google
Issued Jan 2024
No Expiration Date
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Google
Issued Nov 2023
No Expiration Date
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Google
Issued Oct 2023
No Expiration Date
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Google
Issued Aug 2023
No Expiration Date