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洪健淳
EC-電子商務PM
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洪健淳
EC-電子商務PM
畢業於嘉義南華大學企業管理學系,曾任職網路行銷企劃以及EC平台營運擔當,共6年電子商務平台操作經歷。擅於EC數據分析找到適合的商品及客單價來組合商品達到平台及廠商端的活動業績需求。樂於追求新資訊的衝擊及挑戰,能夠結合各種資訊及趨勢來構成雙贏的局面。
華龍國際股份有限公司(AIRWALK)
嘉義縣南華大學
台灣新北市板橋區新北市
Professional Background
Current status
Profession
Project / Product Management
Fields
Consumer Goods
Work experience
4-6 years
Management
Skills
Excel
Word
Photoshop
PowerPoint
Illustrator
Outlook
Languages
English
・
Intermediate
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
專案管理師、電子商務人員
Desired work locations
Taipei, Taiwan
Freelance
Work Experience
網路行銷企劃擔當
華龍國際股份有限公司(AIRWALK)
Oct 2017
-
Present
1. 操作MOMO、YAHOO購物中心、PCHOME 24H、蝦皮購物、BKS共創造2500萬年營收 2. 人員縮編短缺後仍可帶領網購團隊108年度相較去年同期業績成長26% 3. 開發網購獨家販賣商品區隔實體店舖 搭配獨家贈品 周銷售1000PCS 4. MOMO爆炸商品及好便宜爆殺、YAHOO大康時時樂、PCHOME 三賞及限時特賣、蝦皮限時特賣及品牌日、BKS每日一物…等大版位皆為每月提上之促案活動 5. 精準組合在庫數量過深商品在不影響活動末售價的方式銷售出清,處理公司在庫滯銷庫存 6. 依照消費者過去於該平台銷售之商品、年齡、性別、客單來制定商品形象及價格創造利潤 7. 分析EC後台資訊了解消費族群,利用數據精準掌握未來商品方向及客單價 8. EC獨賣商品文案企劃→商品影片企劃→結合部落客行銷→獲得EC首頁大資源曝光創造業績
網路行銷主任
邱氏鼎食品企業股份有限公司
Oct 2015
-
Sep 2017
・
2 yrs 0 mos
1. 操作並擬定Pchome/yahoo/momo/gohappy/gomaji等EC平台活動,105年度成長網購成長1000萬 2. 操作GA、google&百度牛軋糖排名首頁 3. 透過異業合作專案EC平台年節檔期及中秋檔期營業成長20% 4. 網路新聞/電視/報章雜誌高達40多則,不支出任何費用 5. 成功導入電視購物(東森及VIVA)熱銷,3檔創下1100萬 6. 台灣大車隊/福容飯店/麗寶/中華郵政/中華電信等異業合作
網路行銷企劃主任
茂基國際股份有限公司
Sep 2013
-
Sep 2015
・
2 yrs 1 mo
1.電商平台活動企劃 2.商品文案發想 3.產業異業合作 4.新品發想與開發執行 5.永慶房屋、信義房屋、中菲行等三節禮盒標案策畫 6.社群行銷活動操作
網路行銷企劃
奇科多元有限公司
Oct 2012
-
Aug 2013
・
11 mos
1.EC活動企劃 2.商品文案撰寫 3.商品開發執行 4.BN形象企劃執行 5.操作各大EC電商平台
Education
嘉義縣南華大學
Bachelor of Business Administration (BBA)
・
企業管理
2007 - 2011