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Busyra Oryza
Ex Senior Manager @ Pegipegi | Communications, Social Media Strategy
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Busyra Oryza

Ex Senior Manager @ Pegipegi | Communications, Social Media Strategy
Results-oriented communications professional with 8+ years of experience. Proven track record includes consistently ranking brand share of voice top three, increasing social media account reach by 10x, and growing followership by 50%. Adept at crafting impactful messages and fostering collaborative team environments. Thrive in high-pressure and fast-paced situations, striving for positive results by applying public relations and executive counseling abilities. Able to visualize success and identify unconventional yet highly effective strategies for achieving it. Committed to excellence and innovation, seeking opportunities to elevate brands to new heights.
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Pegipegi
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Institut Teknologi Bandung
Indonesia

Featured Resume

Uploaded on Feb 7th 2024

Professional Background

  • Current status
    Unemployed
    Open to opportunities
  • Profession
    PR Specialist
    Brand Marketer
    Digital Marketer
  • Fields
    Internet
  • Work experience
    6-10 years relevant
  • Management
  • Skills
    Microsoft Office
    Communication
    Canva – Designing Tool
    Public Speaking
    Media Relations
    Issue Management
    Social Media Management
    SEO Copywriting
    Newsletter Writing
  • Languages
    English
    Professional
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Marketing Communication & PR Manager Deputy
  • Desired work locations
  • Freelance

Work Experience

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Senior Manager Corporate Communications

Pegipegi
Full-time
Sep 2021 - Dec 2023
2 yrs 4 mos
West Jakarta, Kebonjeruk, West Jakarta City, Jakarta, Indonesia
Develop and implement effective communication strategies that align with business objectives, engage internal and external stakeholders, and drive positive brand awareness. Achievement: - Increase the brand and corporate awareness with integrated content creation from PR, Social, and Content Marketing that resulted in an increase of Instagram new followers for 21% in just 8 months. - Increase organic reach for TikTok and Instagram account exponentially with >60 million organic reach for Jan - Nov 2023 period. - Acquired >2,000 earned articles in 2022 (including passing mention) through disseminating >20 press releases to top tier media with 44 billion of ad value. All of these results with almost 0 budget.
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Corporate Communications Manager

Pegipegi
Full-time
Apr 2019 - Sep 2021
2 yrs 6 mos
West Jakarta, Kebonjeruk, West Jakarta City, Jakarta, Indonesia
Responsibilities - Manage and supervise both internal and external communications strategy - Supervise PR content that disseminated in monthly basis - Supervise social media content that includes Instagram, Twitter, Facebook, and TikTok - Supervise blog and SEO content - Supervise internal communications that includes newsletter and company events - Supervise employer branding activity and content on LinkedIn and Instagram - Advise leadership team in terms of communications strategy
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PR Manager

Traveloka
Full-time
Nov 2015 - Mar 2019
3 yrs 5 mos
West Jakarta, Kebonjeruk, West Jakarta City, Jakarta, Indonesia
- Develop public relations strategy to inform and influence media and targeted external organizations - Develop, write and edit external announcements e.g. Press release - Build strong relationship with press, media, and influence blogger - Liaise several key people including: Marketing, Product, and C-level executives with press/media - Develop strategic communications in terms of crisis management and brand reputation - Build, develop, and maintain company's newsroom
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Content Writer

Traveloka
Full-time
Aug 2014 - Oct 2015
1 yr 3 mos
West Jakarta, Kebonjeruk, West Jakarta City, Jakarta, Indonesia
My current responsibilities includes: - Crafting and managing the content on social media channel - Monitoring and amplify engagements on all social media channel - Creating the content on the company website - Crafting regular weekly newsletter content - Preparing press releases and distributed it to the media - Monitoring the distribution of the press release on online media - Media handling - Develop strategic communications in terms of issue or crisis management
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Communications Intern

Traveloka
Full-time
May 2014 - Aug 2014
4 mos
West Jakarta, Kebonjeruk, West Jakarta City, Jakarta, Indonesia
Current responsibilities: - Conducting daily media monitoring, including summarizing and reporting - Assisting the communication team in doing day to day works - Managing the social media channel by creating the content and monitoring the social media growth - Reporting the airlines sales regularly - Managing and monitoring the customer satisfactory on the online forum - Alerting the customer service team on the ongoing promo program
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Intern in Engineering Science and Technology Unit

May 2013 - Aug 2013
4 mos
Jakarta Metropolitan Area, Indonesia
Assist in the planning and implementation of the 6th CONNECT-Asia meeting and activities

Management Trainee

Aug 2012 - Oct 2012
3 mos
Jl. Suryopranoto No.48, RT.12/RW.7, Petojo Utara, Kecamatan Gambir, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10130, Indonesia
I do contacting, searching and build relations with the new and old client. I also giving advice in trading position with client.
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Intern

Jun 2011 - Aug 2011
3 mos
-Clipping media coverage -Contacting media -Preparing events -Make a PR value

Education

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Bachelor of Science (BS)
Entrepreneurship/Entrepreneurial Studies
2012 - 2013
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Associate’s Degree
Public Relations, Communication
2009 - 2012
Activities and societies
Member of Fund Raising in Badan Eksekutif Mahasiswa