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caitlin nelson
Head of Growth
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caitlin nelson

Head of Growth
Over 13 years of experience within performance marketing and data acquisition across sales and marketing orgs. In the last 5 years, I have worked to develop and scale on-boarding programs to package SaaS and technology solutions for small business and disruptor brands. My leadership skills range from those of sales and account strategists. I thrive in fast-paced environments and working cross-functionally to collaborate and innovate and iterate go to market strategies. I am a self starter and an thrive in fast paced environments.
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Narrative.io
Salve Regina University
Austin, TX, USA

Professional Background

  • Current status
    Employed
  • Profession
    Sales
  • Fields
    Advertising
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
  • Skills
    google drive
    excel
    salesforce
    HubSpot
    monday.com
    word
    powerpoint
    Greenhouse
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Director of Growth, Head of Growth, VP of Growth
  • Desired work locations
    Austin, TX, USA
  • Freelance
    Non-freelancer

Work Experience

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Head of Growth

Sep 2019 - Present
Develop and scale SaaS marketplace solutions to DTC + small businesses. Operationalize and manage Hubspot integration and sales tracking through our BI dashboard for pipeline forecasting. Developed and scaled operational workflows for cross-functional customer support and nurture programs. Developed go to market strategy, customer profile, onboarding initiatives, product offerings, and pricing in collaboration with product and marketing. Hired and scaled sales development to generate messaging and industry content to drive in-bound lead growth. Developed channel partnerships with Amazon and suppliers for lead generation.
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GM, Growth

Oct 2017 - Sep 2019
2 yrs 0 mos
Developed SocialCode's Small Business Team (Growth) to bring performance marketing technology and paid media solutions to small businesses and disruptor companies. Led sales, account management, and operations to develop and maintain national revenue targets across new and existing revenue. Responsible for people management including recruitment, talent development, organizational structures, and performance management. Built and maintained partner channel growth with Facebook, Amazon and Google. Determined sales Quotas and Budgets, including team Salaries, Commissions, and Bonus plans while reporting forecast projections to the c-suite for quarterly + annual targets. Increased revenue targets by 30% YoY.
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VP, Sales

Jun 2016 - Jan 2018
1 yr 8 mos
Recruited, hired and trained the SocialCode sales team. Led national sales and strategy for Fortune 100 brands. Grew sales pipeline 200% YoY while increasing new revenue targets 30% QoQ. Managed and developed Salesforce integrations to present forecasting, lead generation, sales activity, etc.
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VP, Sales

Dec 2015 - Jun 2016
7 mos
Increased sales revenue by 80% in Q116 over Q115. Managed 41 sales people across the national business, including 5 sales directors and 2 regional VPs.
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NATIONAL DIRECTOR, SALES

Mar 2015 - Dec 2015
10 mos
Managed the National Regional sales teams across the U.S. while operationally structuring the business entities to create a unified salesforce. Restructured and integrated Lin, Dedicated Media Federated Media Sales teams in collaboration with the CEO, CRO and COO.
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DIRECTOR OF EMERGING MEDIA

Jan 2014 - Dec 2015
2 yrs 0 mos
Responsible for cross-channel solutions to address TV + programmatic video branding needs for agencies and global marketers for Omnicom and WPP. Responsible for global strategy and product marketing in collaboration with the sales and partner success teams.
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SENIOR ACCOUNT EXECUTIVE

Jan 2009 - Dec 2013
5 yrs 0 mos
Consistently ranked among the top performers, receiving the Collective Cup Award for top revenue among 30 sales representatives nationwide for 2012 billings and top performance ratings. Top video seller company wide across CPG and Pharmaceutical verticals within Fortune 500 brands. Responsible for the Political vertical under Obama's presidency for second term election.

Education

Bachelor’s Degree
English Communications + New Media
2003 - 2007