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Candace Chen
Founder & CEO - Fluv | Forbes Asia 30U30
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Candace Chen

Founder & CEO - Fluv | Forbes Asia 30U30
Taiwanese American serial entrepreneur who is passionate about consumer tech and social innovation. After resigning from a management role at PepsiCo, I started a healthy lifestyle beverage company in Southern California. Within 1.5 years, we doubled the company value and exited. After finishing a Women’s Entrepreneurship Program at Cornell University, I began building another company. I am now the CEO & Founder of Fluv, a pet care marketplace for urban pet parents in Asia. We are currently raising for our seed round! Ted Talk: https://www.ted.com/talks/candace_chen_how_to_become_an_impactful_entrepreneur RTI radio interview: https://en.rti.org.tw/radio/programMessageView/id/102157 https://en.rti.org.tw/radio/programMessageView/id/102190 Meet Startup interview: https://meet.bnext.com.tw/articles/view/45969 Meet Startup podcast interview: https://podcasts.apple.com/tw/podcast/ep2-fluv Global News: https://m.youtube.com/watch?v=KTzLk2ji-mA VoyageLA interview: http://voyagela.com/interview/meet-trailblazer-candace-chen
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Fluv
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Cornell University
Taipei Metropolitan Area, Taiwan

Professional Background

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  • Management
  • Highest level of education

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  • Freelance

Work Experience

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Founder & CEO

May 2020 - Present
Taipei City, Taiwan
Fluv.com is a pet care marketplace that helps urban pet parents find trusted and loving local pet care in minutes. Fluv.ai is a unique impact-driven AI generator that transforms your pet photos into modern and minimalist watercolor portraits.
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Founder & CEO

Mar 2017 - Jan 2019
1 yr 11 mos
Greater Los Angeles, CA, USA
• Built a healthy and Instagramable lifestyle juice startup and exited in 1.5 years in SoCal • Dragonfruit juice wholesaler + juice bar • Dragonfruit juice made with love and sold in Erewhon, Farms Shop, Lassens, Sur Restaurant, and more natural food markets
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Associate Supply Chain Operations Manager

Jul 2015 - Oct 2016
1 yr 4 mos
• Led and developed various packaging and processing teams to improve efficiency, quality, cost, safety, and downtime performances. • Managed daily production using analytical thinking skills through qualitative and quantitative analysis. Worked closely with R&D, receiving, maintenance, warehouse, and sales teams to meet site goals. • Organized and facilitated team meetings. • Managed various projects on product launching, process innovations, quality testing, and employee safety.
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Marketing Assistant

Feb 2015 - May 2015
4 mos
Pomona, CA, USA
• Developed social media Ad campaigns, designed home website banners, planned and used digital marketing strategies (SEO, PPC, SEM), e-commerce promotional strategies (AdWords), data analysis, and B2B marketing strategies. • Managed and presented marketing project for trade show. • Inventory and marketing management (AccountMate, Magento). • Created E-mail campaigns/newsletters through iContact.
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Market Research Intern at the College of Business Behavioral Lab

Jan 2015 - Mar 2015
3 mos
Pomona, CA, USA
• Developed market research project and hypothesis. Used data conducting strategy (Surveys, Qualtrics, SPSS), data analysis, and data quality auditing. • Conducted quantitative research and coded data. Studied consumer insights and market tastes.

International Sales and Marketing Intern

Jul 2012 - Sep 2012
3 mos
Taipei City, Taiwan
• Introduced company's mission and products and provided product samples to international potential clients an international bio-tech convention representative. • Translated Mandarin Chinese and English for business meetings. • Conducted a market research project using secondary data and consumer taste studies.

Education

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Women's Entrepreneurship
2019 - 2019
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Bachelor of Business Administration (BBA)
International Business & Marketing
2012 - 2015
Activities and societies
Taiwanese Student Association, Market Research Club, and Pi Sigma Epsilon (Business Coed Fraternity)