- Responsible for Shopee livestream platform user growth, analyzing user behavior and frequency to initiate growth strategy, successfully increase 15% of active user rate by customer loyalty project.

- Analyzed and monitored the global digital ads campaign performance of 50+ accounts in JP/KR/TW; concentrating on gaming ones, along with e-commerce, social media, and other application. Clients include Cyber Agent, CyberZ, and BANDAI NAMCO, etc. - Initiated optimization strategies to improve campaign performance by practicing media buying skills, acting as digital ads consultants for clients to accomplish marketing KPIs more efficiently. - Researched for the best digital campaign pattern to make online growth by daily operation; familiar with digital ads concepts like adnetwork, RTB, and Facebook. - Cooperated with engineer, product manager, and business development team to examine the solution on digital ads.

- Monitored the operation performance of 1500+ restaurants in 4 cities; acted as market development consultant by analyzing data of target groups to develop optimized business strategies for restaurants in food delivery market. - Accelerated revenue growth of long tail restaurants by 5%~8% within 6 months by introducing new operational enhancement plans; successfully increased the average orders/trips of the last 80% restaurants of total 80-100 per week. - Built up the restaurant funnel conversion dashboard and analyzed 4-steps conversion actions to figure the audience behavior; successfully boosted the restaurants conversion rates from avg. 25% to 33% within 4 months by initialing new operational strategies.

- Originated official social media and ads serving strategies; greatly improved the digital performance by over 300% increase of Facebook followers and engagement rates. - Managed TW Eats Creative Center; completing digital content guideline and social media playbook for evergreen usage. - Initiated 3 main holiday online campaigns; successfully boosting trips by 15%~25% of selected restaurants, with 50,000+ online participants.

- Supported account manager of VISA by monitoring the media spend and budget; collected all the information into the quarterly reports of 2016 Q3. - Collaborated with Mobil planning team to figure the B2C audience insight by analyzing 500+ questionnaire surveys; successfully proposed the new marketing insights to clients. - Operated BenQ's digital content strategies on official website by assisting clients to decide the creative appearance and topic settings.