In charge of the product and project management of all the functions related to data and analytical requests. - Plan and optimize the analytical function for E-commerce platform, enhancing 1.5x daily active visitors - Define analysis framework, indicators and visualize data for internal business decision makers - Conduct 10+ user interviews and work cross-functionally with 5+ teams - Plan, organize data monetization projects and validate business models

Having gone through the following three rotations, I have developed diverse career skills and a more strategic mindset. Product Manager @ TenMax | 2023.01 - 2023.07 - Define product spec, plan UI/UX, and manage the development of 6 features - Receive demands, defining phased development goals. Crowdfunding Marketing Manager @ cacaFly | 2022.07 - 2022.12 - Manage crowdfunding projects and provide consultation for go-to-market strategies - Digital media strategies and budget planning for Google and Facebook Ads - Analyze and optimize ad performance, have once achieved ROAS of 18 Operation Associate Manager (VN Market) @TenMax | 2021.09 - 2022.06 - Establish SOPs and training programs, greatly improve the operational efficiency - Analyze historical data, and conduct strategies to achieve a growth of 58% in revenue - Rebrand the TenMax Vietnam and launch a new version of company profile - Analyze user data, provide insights and publish 2022 TenMax Rich Media White Paper

- Plan social media content and word-of-mouth marketing - Plan & conduct SEO strategy and create blog contents - Launch Instagram filter campaign and result in 15% of growth in the number of followers

- Plan and create social media content, and the average reach of each post reaches 50K - Assist to deliver online to offline marketing projects