▪ Lead UI/UX and engineering teams using Scrum to develop the "Popdaily Creator Plan (創作者計劃)" website (including editor and forum for creators to post and share articles), working with the BD team and users to incorporate feedback into the website. This plan promoted the website traffic reached a 15% monthly growth, and active users increased by 20% over the same period.
▪ Launched operations insights by creating daily website reports in Mixpanel and Amplitude, defining user groups and user acquisition strategies.
▪ Optimized user satisfaction by doing both quantitative and qualitative research and analysis, prioritizing the following development functions. After that, the user satisfaction of our website increased by 12%.