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Chen Aiyun
Assistant Project Manager @ 康坦數位行銷股份有限公司
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Chen Aiyun
Assistant Project Manager @ 康坦數位行銷股份有限公司
目前於 iKala愛卡拉 旗下子公司 KONTENT康坦數位行銷 擔任專案副理,負責為品牌客戶制定行銷策略。具備三份不同的工作經歷,一直沉浸在數位相關產業,對潮流話題、新媒體趨勢具有高敏銳度,熟悉快速變動的工作步調。曾在 Yahoo購物中心 擔任電商企劃,對於線上產品推廣及電商行銷有實戰經驗。
康坦數位行銷股份有限公司
ESCE
Taipei City, Taiwan
Professional Background
Current status
Employed
Profession
Digital Marketer
Fields
Advertising
Work experience
4-6 years (2-4 years relevant)
Management
None
Skills
社群經營操作
電商行銷
廣告企劃案╱文案撰寫
Google Ads
Photoshop
toeic800+
Languages
Chinese
・
Native or Bilingual
English
・
Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
品牌宣傳及媒體公關人員、 行銷企劃人員、活動企劃人員、傳播媒體企劃人員
Desired work locations
Taipei City, Taiwan
・
New Taipei City, Taiwan
Freelance
Non-freelancer
Work Experience
Assistant Project Manager
康坦數位行銷股份有限公司
・
Full-time
Aug 2021
-
Present
創意企劃|Thinkin Advertising
想想廣告股份有限公司
Aug 2020
-
Aug 2021
・
1 yr 1 mo
負責Campaign idea發想、廣告腳本文案撰寫及拍攝現場的執行與監管。 具跨產業執行經驗,經手過銀行金融、酒品飲料、旅遊觀光等品牌客戶。 參與專案: 。2020 國泰世華銀行APP改版社群宣傳 。2020 麒麟KIRIN淡麗GREEN LABEL登台社群操作 。2021 新北市觀光局青春山海線旅遊摺頁 。2021 滙豐銀行新卡上市網路影片
電商品類企劃|Yahoo購物中心
香港商雅虎資訊股份有限公司
Oct 2017
-
Jul 2020
・
2 yrs 10 mos
■負責包袋與行李箱品類,管理與維護80+間供應商關係,以取得平台獨家商品與價格優勢。 ■洽談品牌活動及產品毛利、分析每日業績數據並隨時監控競業狀況,彈性調整銷售策略。 ■擅長結合流行趨勢與促銷活動,對於社群媒體和時下話題有敏銳嗅覺,積極爭取規劃主題活動頁,負責選品、視覺風格定調及文案撰寫,並善用人脈尋求組外合作機會,以獲取曝光效益極大化。
Education
ESCE
Other
・
International Marketing
2017 - 2017
National Taipei University
Bachelor of Arts (BA)
・
Business Administration
2012 - 2017