GRASS is a pioneering dating app crafted for outdoor enthusiasts, bridging users with shared life aspirations. While most platforms categorize based on traditional dating goals, GRASS recognizes the modern shift towards seeking lifestyle alignment. We're not just about dating, we're about forging genuine connections rooted in mutual life visions. Our platform attracts individuals passionate about rich experiences and self-challenges. This niche focus results in exceptional user retention and match rates.

- Spearheaded budgetary strategies and maintained financial discipline in regional operations, ensuring optimized ROI. - Directed comprehensive marketing campaigns in TW, HK, and SG, strategically balancing both performance-driven (programmatic, search, store, social) and brand-focused channels (Influencer, Offline, ATL). - Employed rigorous analytical methods to assess KPIs and success metrics for all initiatives. Emphasized a test-and-learn approach to perpetually enhance campaign outreach and ROI. - Led and cultivated a dynamic marketing team across 3 diverse markets, emphasizing talent acquisition and retention as a cornerstone for organizational growth. - Steered the marketing success of both Paktor (Dating App) and Paktor Premium (Offline dating service), ensuring consistent brand growth and market penetration.

-Build the marketing team from recruiting, member positioning, training and reviewing across 14 team members and 10+ interns within 1.5 years. -Lead and mentor an effective 8 members marketing team, including growth, campaign, brand, community, content marketing and research functions. -Manage the day-to-day workflow of the marketing team, building key relationships with cross-functional teams, partners and stakeholders. -Create and measure team OKRs against monthly, quarterly and help to build team members’ IDP by regular 1 on1 meeting. -Initiate a biweekly internal AMA session to make every members’ knowledge shared smoothly to the whole team to enhance the marketing profession.

Developing overall marketing strategy on COBIHNOOD ICO Successfully reach $13M ICO cap within a month. 8X ROAS on overall online advertising, including FB,Google & other platforms. Build a data-driven culture : Design product & marketing performance metrics, help engineer to implement it correctly and hold internal related sharing session like a evangelist. Develop and deliver COBINHOOD exchange overall marketing strategy through the whole product market cycle and across the bull-bear market cycle.

-Lead 2 marketing specialists. -Drive growth for the mobile poker game in Taiwan, Vietnam(new market), and Indonesia(new market). -Casino Category Top 1 in Indonesia -Most downloaded poker game in Taiwan -Most downloaded poker game in Vietnam Optimized AARRR funnel through CPI, ARPU, and ROAS. Market mix adjustment, including -Established SOP of ads performance optimizing for junior teammates. - Analyzing and utilizing user data, market research(survey & focus group) and understanding customer behavior for future strategy and campaign creation.

Marketing consultant, help e-commerce clients grow their online traffic and revenue by developing customized media plan, and optimizing the ads on Google Adwords/Facebook/Yahoo.

- Developed a chrome extension "MCSOMENOISE" - an immersive experience plugin for Esports live stream(shut down). - Built a responsive website for MCSOMENOISE.