UX Research at Michigan Institute for Clinical & Health Research (MICHR), Michigan Medicine • Analyzed data from user interviews and website analytics to restructure the current information architecture. • Provided comprehensive support for generative research, including analyzing interview transcripts and creating empathy maps. • Developed wireframes and summarized design sprints into an actionable executive summary.

I facilitated user-centered research and coursework at Gies College of Business, including mentoring undergrad students at business school and writing case studies, resulting in the following impacts: • Co-authored 2 research case studies in user-centered design (UCD) and experiential learning over the course of 3 months. • Mentored 30 undergrad students through the full cycle of product design and best practices in BADM 395 - UX/Interaction Design.

Illinois Design Consulting is a design consulting group housed under the Magelli Office of Experiential Learning, in partnership with the Siebel Center of Design at the University of Illinois. Using a human-centered and design thinking approach, IDC's mission is to identify design opportunities and solve design challenges for clients ranging from Fortune 500 companies to startups and nonprofits. As a Senior Design Consultant and Design Lead, I collaborated with a team of creative minds to utilize a human-centered approach and design thinking to solve business problems, resulting in the following impacts: • Advocated human-centered design by conducting generative research to synthesize insight into 6 HMWs from over 20 interviews. • Built a non-profit tutoring service and designed experiences which targeted to accelerate learning for 2M+ students in Illinois. • Performed user evaluation across 4 main user groups and provided 5+ organized presentations showing actionable recommendations.

During my time at the School of Information Sciences, I worked at the Adaptive Cognition and Interaction Design Lab and the Usability Testing Practicum to receive mixed-methods HCI research training. Conversational Agent Project at Adaptive Cognition and Interaction Design Lab • Performed qualitative coded procedures and quantitative analyses, including descriptive statistics, correlation, ANOVA, and regression analysis. Self-regulated Learning Project at Adaptive Cognition and Interaction Design Lab • Studied self-regulated learning in a human-computer interaction setting. • Administered 10+ online experimental sessions to study the self-regulated learning mechanism supporting multi-method HCI studies. Usability Study of the Cataloging Software Libib • Conducted cognitive walkthroughs of the product to identify 5 usability issues and provided 8 recommendations for iterative design. • Presented recommendations to optimize its user experience aligning with Jakob's Ten Usability Heuristics.

Product Management @ Illinois is a student organization at the University of Illinois. Its goal is to cultivate the next generation of product leaders by providing educational and real-world training in product management. I was thrilled to be accepted, especially since the semester I applied had a ~30% acceptance rate. Collaborating with other aspiring product managers on a semester-long team project, I found UX research to be the most fascinating aspect. This experience taught me how user research could benefit product management in an agile environment.

Ematic Solutions is a marketing tech start-up specializing in cross-channel e-commerce. As a Customer Success Manager, my job is to understand how our customers interact with the SaaS that we have implemented and use this information to improve the product experience. To enhance the experience and facilitate transformation, we collaborate with engineers, designers, and salespeople to ensure a better customer experience. I was a liaison between customers and the engineering team to implement SaaS, identified customer needs and business development opportunities through performance monitoring with Google Analytics, and optimized customers' MarTech tool portfolios to align with their business goals.

ALPHA Networks Inc. is an IoT ODM/OEM corporation based in Hsinchu Science Park with more than 3,000 employees worldwide. I led cross-functional engineering teams to build IoT products with a user-centered approach, executed product management while maintaining positive communication with stakeholders and identified risks and facilitated conflict resolution to ensure smooth project delivery for business partners.

I designed, conducted, and analyzed quantitative research to measure user experience metrics, providing insights into user experience, resulting in the following impacts: • Recruited 240 participants, administered 120 in-person lab sessions, and executed quantitative analyses in 2 months independently. • Publishing 2 conference papers, 1 journal article, and 1 master’s thesis in quant advertising experience research within 24 months. • Developed instruments to test concepts, advertising effectiveness, and purchase intention through experiments and online surveys.

I received a research grant from NCTU to visit Michigan State University for short-term quantitative user research on native ads on Instagram. • Conducted quantitative research, including survey design via Qualtrics and online experiments. • Presented a poster at the 69th International Communication Conference. Hsu, Y.-C., Kononova, A., *Lin, C.-H., Muraro, I. S., Park, N.-R., & Hirsch, J. P., (2019). 'Extended Abstract: Blending in or standing out? The effects of brand familiarity in native and traditional advertising mobile videos on brand attitudes, memory, and purchase intention'. 69th Annual Conference of the International Communication (ICA) Conference