I joined Taipei City Government as a project-based user experience consultant, introducing and implementing the techniques of user experience design. During the 3-month project, I worked with the commissioner advisor to generate and materialize ideas.

I'm in charge of the product design of an advanced online shop management for merchants. Based on the qualitative analysis, I find out users' pain points, define requirements from business and user perspective, and provide a solution to meet their needs. I also take part in the a/b testing planning, improving the interface of Rakuten Taiwan ichiba by carrying out quantitative analysis.

I was the account manager of the performance team at Vpon. I spent most of my time tracking the performance of marketing campaigns, analyzing the quality of traffic on each channels, and optimizing the conversion rate, event rate, and ROI.

I was responsible for the performance tracking and optimisation of the online marketing campaign, including Facebook, Google, and Twitter ads. Monitoring the CPI (cost per install), CPC (cost per click), and conversion rate of each campaign. I had to adjust our marketing approaches and spearhead the digital marketing plans to acquire more users and to increase in-app purchase in order to drive revenue.