• Initiate user interviews, prompt changes in project direction, and make the team aware of existing problems. • Understand the reasons behind the demand, and provide flexible, out-of-the-frame, and more cost-effective proposals. • [Frontend consumer side] Through page revision and a/b testing, increase traffic, reduce bounce rate, and improve SEO ranking. • [Logistics system side] Strengthen the background system chain, optimize the operation process, integrate a unified interface, and improve work efficiency.

• Responsible for iterative optimization of e-commerce products, defining specifications and designing prototypes, cooperating with developers and testing. • Responsible for the planning and execution of the insurance matchmaking product. • Develop an information architecture and provide a common mapping mechanism. • Through page revision, to increase traffic, reduce bounce rate, improve user experience, and increase evaluation rate. • Establish design system to help product design consistency and improve development efficiency.

Work with various types of products and design user interfaces capable of meeting different functions and scenarios. Prioritized integrating multiple sources of data while maintaining differentiation. Projects include: note-taking application, online calendar integration, notification management, log management, API management, help center, karaoke, dancing game. • Developed and maintained a continually evolving set of design patterns and style guidelines that can be horizontally integrated and applied to the system-wide specification. This shortened the development process and enabled the sharing of UI guidelines between departments. • Designed visual mockups/prototypes based on wireframes, and delivered final design production-ready assets. • Produced high-quality user interfaces and visual designs, from concept to launch, for web and mobile applications. • Collaborated with multiple departments of product managers and engineers to develop new features and enhance the existing platforms. • Establish version control to facilitate tracking of progress across multiple departments.