I. Product Marketing - Responsible for StriVectin, PeterThomasRoth, KORA ORGANICS and Supergoop! - Communicate with principal team to maximize product resources. - To identify the optimized product positioning based on local understanding. - To co-work with team to develop the communication idea & plan. - To co-work with digital/PR/social/EC team to make sure a well-planed & 360 plan is well executed. II. Trade Marketing - Develop and implement the trade marketing strategy to contribute towards brand growth targets and cross-category. - Lead the translation and execution of marketing strategy into impactful retailer programme, respecting and tracking - Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments. - Implement, monitor, and improve processes to link all marketing activities with the activities of commercial team. - Proactively work with department store landlords to maximum the brand exposure. III. Loyalty Program - Produce regular reporting and monitoring of trigger communication. - Monthly review customer membership upgrades/downgrades/birthday to provide related logistic support (ex. Upgrade gift, birthday gift, etc.) - Monthly check customers point liability by counter, allocate VIP redeem gifts to counters, and adjust the counter VIPG stock to ensure VIPG efficiency. - Assist manager to coordinate of the loyalty related customer query and complains consistency among Frontier-CDP-line OA. - Follow up the line OA CRM related functions maintenance.

I. Brand Marketing - Responsible for Triumph brand, total 188 full price stores and 5 outlet stores - Contribute to building and implementing a 360° external marketing strategy in consistency with the international brand development strategy - Take the marketing plan across all channels including controlled space, owned space, department stores, wholesale. - Deliver and execute effective and innovative integrated campaign strategies and best-in-class communication concepts aligned to KPIs, target audience, brand values and positioning, and ensure tracking and reporting of results. - Brief and project manage agencies in regional development of the campaigns, programs. - Align local country marketing teams to central strategies and programs. - Delivered VM strategy aligning with global guideline throughout the store. II. Budget Management - Efficiently utilize A&P budget to enhance profitability/KPI of responsible products through marketing tools. - Manage A&P budgets, expenses, and invoices for all activities to ensure accurate, up to date records. III. Loyalty Program - Collaborate with CRM team to ensure integrated campaigns are executed smoothly and on time. - Support loyalty program communication design and counter display (ex. Brand Day counter display) - Assist manager to coordinate of the loyalty related customer query and complains consistency among Frontier-CDP-line OA.

I. Channel Management & Trade Marketing - Develop the execute trade marketing campaign including loyalty programs. - Initiate, plan and execute different trade promotion strategies to meet the sell-out target. - Monitor and evaluate the effectiveness of trade promotions and in-store promotion to determine whether these meet the company objectives and make recommendations for future promotions. II. Product Merchandising - Responsible for Hallmark Babies, total 23 full price stores and own e-commerce website. - Analyzed product sell-through and managed order and inventory to optimize stock rotation and sales opportunities. - To co-op with sales team to gather market insights and fulfilled market needs based on different customer profiles. - Monitored stock movement, implemented stock transfer, and requested replenishment from principal warehouse to achieve greater sales. - Collaborated with principal merchandising team to select and plan assortment based on local market demands and historical sales performance. - Planned and developed merchandising strategy to support sales target.