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Product Manager with a software engineering background dedicated to building products that make the world a better place

National Taiwan University

ICHEC Brussels Management School

Product Manager

Wenchin Chuang

SPIN.FASHION, a lablaco company

- Drove the conceptualization, development, and launch of the AR try-on feature in SPIN, a web3 retail marketplace. Collaborated closely with 3D designers to digitize garments into Phygital NFTs at Digital Fashion Week NYC, London, and Paris in 2023.
- Guided the successful execution of a meta-retail exhibition at Galeries Lafayette Champs-Elysées, leveraging AR and VR technologies within SPIN to digitize archival garments, attracting 230,000 visitors in three weeks.
- Led the delivery of the standalone SPIN VR app on Meta Quest for the Circular Fashion Summit 2021. Coordinated efforts among the commercial team, development team and summit partners, resulting in 500+ guests and over 5.5M media impressions.
- Contributed to the testing and successful launch of the pioneering blockchain-based IoT rental service powered by SPIN, in collaboration with an H&M store located in Berlin.
- Revamped UX design on Figma to optimize user flows, enhancing user satisfaction and engagement.
- Developed and executed product roadmaps, specifying product requirements for SPIN websites, SPIN XR apps, and SPIN Connect, a desktop application, ensuring alignment with overall company objectives.
- Established development processes, documentation procedures, and bug reporting practices using Jira and Confluence, streamlining workflow efficiency.

Jun 2021 - Oct 2021 · 5 mos
- Designed and implemented a dashboard for the company's queue system with Role-Based Access Control (RBAC) mechanisms, deploying it efficiently using Docker images on Kubernetes. 
- Introduced a notification service for the company's queue system powered by a rule engine, integrating it with Slack API. Established service-level objectives (SLOs) for queues to enhance service monitoring.

91APP

Senior Software Engineer

- Pioneered the Proof of Concept (PoC) and led the design and development of SDK for Referrer Service 2.0, a SaaS solution incentivizing clerks based on sales and customer engagement actions.
- Played a pivotal role in coordinating and launching the company's inaugural offline tech event, 91APP TechDay. Actively engaged with tech communities to champion DevOps topics.

Software Engineer

- Developed an e-commerce website with integrated online payment functionality using Node.js.
- Collaborated with frontend developers within a Scrum framework to create features such as a customer service chatbot (implemented using WebSocket).
- Designed and constructed Coding Fight Club, a real-time coding competition website. This included features like a random stranger match mode, invitation mode, and code rating based on correctness and performance. The technology stack utilized Socket.IO and Node.js child processes.

AppWorks School

Backend Trainee

- Led data analysis efforts and initiated effective marketing strategies for FMCG categories, resulting in substantial growth across C2C, B2B2C, and B2C segments, with daily GMV exceeding NTD 15 million.
- Collaborated closely with the Business Intelligence and Product teams to launch a targeted subscription campaign for parents, leveraging valuable insights derived from buyer data and user surveys.
- Strategically planned, executed, and evaluated Super Brand Day campaigns for top-tier brands, achieving remarkable results, including a 380% increase in GMV.

Shopee

Category Management

- Conducted research with Google Analytics to optimize the user journey at all touch points and defined the SOPs for the company's customer support representatives

MotionElements

Marketing Executive

- Led 40+ walking tours, hiking tours and bar crawls and introduced Taiwan to international travelers

Like It Formosa

Tour Guide & Photographer

- Worked with hotel partners to maximize the exposure and distribution potential from their participation in the marketplace
- Optimized content, rate and availability competitiveness on the sites to maximize customer conversion

Expedia

Market Associate Intern

- Sourced effective channels to execute marketing campaigns as the first employee in Taiwan

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