- Developed and executed CRM & Marketing Automation strategies for brands across industries, including E-commerce, Travel platforms, Online Learning platforms, OTT, etc. - Collaborated with cross-functional teams to optimize customer journeys, resulting in a substantial 20% uplift in digital business revenue. - Conducted in-depth data analysis reports to identify places with opportunities for optimization and improvements, leading to a 30% reduction in CRM cost. - Developed and delivered more 10+ CRM training tailored for clients as well as junior employees, ensuring a smooth onboarding or transition process. - Led the implementation of new CRM systems and automated workflows for 10+ clients. [Platforms in use: Mailchimp, Mailjet, Campaign Monitor, Klaviyo, Iterable, Omnisend, etc.]

- Experiences / Fair understanding of a wide range of Martech platforms, including Hotjar (Analytics), Mixpanel (Analytics), GA4 (Analytics), Adjust (MMP), Segment (CDP), MessageBird (Chatbot), Smile.io (Loyalty platform), and more. - Researched, evaluated, and negotiated the best Martech solutions meeting the unique needs of brands and departments within budget constraints. - Invited as an experienced consultant to speak on topics of CRM and digital business growth for 3+ public speaking events (online and physical).

- Successfully retained at-risk second-tier customers, achieving an impressive 50% increase in MRR. - Proven skills include multitasking, time management, cross-functional communication, and project management.

- Fostered and maintained robust relationships with a prominent international consumer tech brand, as well as several high-tech brands and finance clients as the key liaison. - Demonstrated exceptional multitasking and time management skills in high-pressure environments. - Proficient in proposal development, market research, media relations, influencer research & analysis, vendor management, and event management. [Client profiles: consumer tech, high-tech, sharing economy platform, finance (private bank, investment management, Cryptocurrency)]

・Orchestrated a high-impact media conference within a tight 1.5-week timeframe. ・Attracted 40+ journalists, resulting in substantial media coverage across print, online, and broadcast platforms. ・Focused on announcing a strategic partnership and launching a new product.

・Led public relations activities for 3-4 high-tech and semiconductor accounts. ・Managed daily PR tasks, including media monitoring, SOV analysis, and English <> Mandarin press release translations. ・Prepared 11 successful press conferences for various purposes, such as quarterly product launches and annual media meetings. Joined important industrial events such as SEMICON Taiwan. ・Conducted end-to-end preparation, including media research, invite management, press releases, and media kits. [Client profiles: semiconductors, net-com, FMCG]