Aug 2021 - Present
• Developed, optimized, and documented advertising and marketing content across various social media platforms, including Reddit, TikTok, Meta (formerly Facebook), Twitter, and LinkedIn. Executed influencer marketing strategies to expand reach, create authentic brand promotions, and established effective advertising campaigns for broader outreach and engagement.
• Managed and maintained marketing operation systems, troubleshooting existing campaigns, and ensuring the timely recording and distribution of clients' rewards.
• Drafted, proofread, designed, and distributed both internal and external communications. This included visually compelling Google Display Ads, press releases, engaging blog posts, and posts across multiple social media platforms.
• Maximized the use of the CRM system for customer segmentation and targeted marketing.
• Coordinated promotional items for prospects and customers, leveraging digital platforms to achieve a wider reach and impact.
• Engaged with internal teams to optimize procedures and campaigns that fueled growth marketing initiatives.
• Collaborated closely with product and engineering teams to implement strategies aimed at driving user growth and retention, with a specific focus on digital engagement and customer journey mapping.
• Conducted thorough competitor analysis, providing actionable insights, particularly in the realm of digital marketing trends and online performance.
• Leveraged SEO and SEM strategies to enhance online visibility, drive website traffic, and improve search engine rankings.
• Led the development and execution of email marketing campaigns, utilizing data-driven insights to enhance open rates and conversions.
• Successfully set up and managed online webinars to educate and engage clients and prospects, while also coordinating and executing offline events to bolster brand presence and nurture client relationships.