Client & project :
Chunghwa Telecom (Telecom brand) _ Promotion and brand operation
・Mission: Defined communication proposition of the campaign and produced online/offline advertising materials in a very short time. (usually within one week)
・Role: Provided customers with professional marketing advice. / Played as a good bridge between clients and internal creative parties / Controlled schedule to make project go online smoothly. / Led three subordinates to work and learn together in the project.
・Result: Praised and designated to co-work by customers at quarterly assessment frequently.
Uni-President Enterprises Corp. (Health supplement brand) _ Annual marketing planning
・Mission: Rebranded to raise awareness and increase sales.
・Role: Clarified the brand's real problem and made the marketing strategy with clients together.
・Result: Raised revenue 26% by last month and 92% by the month of last year.
Philip Morris International Inc. (Cigarette brand) _ New product launch
・Mission: Adapted global concept and products to Taiwan’s retail channels.
・Role: Realized how global company work and helped building communication-tools towards colleagues and retailers.
・Result: Met sales target of new product-Marlboro Dry. (No number provided by customers)
Häagen-Dazs (Ice cream brand) _ Social media marketing of summer new arrival
・Mission: Raised social awareness of two ice creams with new flavors.
・Role: Convinced and taught clients to try new social strategy "micro influencers" and executed.
・Result: Created 900,000 reach and 90,000 engagement by only 4 big & 10 small influencers within a limited budget. (less than 3,300 US dollars)