Providing digital marketing services in paid advertising and growth marketing, specializing in SEM strategic planning and account management. Clients include e-commerce startup brands such as Honeylove and Proven Skincare, and SaaS brand Homebase

• Spearheaded the development and implementation of a comprehensive marketing strategy for the company, encompassing website optimization, process refinement, content marketing, organic social media management, branding, and growth initiatives across five distinct service categories • Directed both brand and growth marketing strategies for four client accounts, ensuring alignment with their overall business objectives • Established and refined operational processes for the marketing team, enhancing efficiency and effectiveness in media channel management and overall marketing efforts • Conceptualized and executed customized paid advertising programs for various clients, tailored to meet specific business goals and market dynamics • Reorganized and clarified the roles and reporting structure of existing team members, fostering a more streamlined and accountable work environment

• Managed $10M+ annual budget across multiple paid channels, including Google, Bing, Pinterest, and Direct Mail, focusing on new user acquisition objectives at scale o Scaled Google spend by 500+% YoY through testing and utilization of its new Performance Max campaigns while maintaining profitable ROAS o Grew the investment of Google and Pinterest from 10% to 23% of the overall marketing mix based on proven conversion efficiency • Developed budget forecasts and set strategic plans at the quarterly and annual level to achieve targets • Spearheaded bringing Google and Pinterest programs in-house from agency management and continued to manage external partner relationships • Oversaw SEO workstreams to establish and grow our SEO presence by managing agency partner as well as collaborating with internal e-commerce and creative teams • Led several measurement initiatives, including incrementality testing and a series of complex multi-touch attribution analyses to understand customer journey; results helped drive company-wide plans • Managed and mentor a direct report, focusing on building operational excellence and crafting a cohesive career path

• Led the SEM growth effort for key clients, including all regions (NA, LATAM, APAC) for McAfee, a top global computer security software company and Getaround, a leading car sharing service • Strategized on social, display, and programmatic remarketing initiatives as well as implemented on search and shopping programs via various platforms to drive incremental growth • Owned the mobile app user acquisition campaign to achieve KPI target and grow overall profit • Provided landing page updates, creative, and performance results and recommendations by collaborating with internal and external partners • Developed quarterly and annual budget, performance forecasts, and testing timeline for accurate planning

• Owned the management of SEM efforts for 10 lines of business (Consumer and Small Business Deposits, Lending, and Financial Advisory accounts) for a top 3 U.S. financial institution • Managed $40 million annual paid search budget of across all business lines; exceeded KPI targets for multiple accounts • Led client communications and provided strategic direction, including advanced remarketing, search partner network, Gmail sponsored promotions, and other tactics • Secured 20% increase in year-over-year paid search budget due to improved campaign performance • Managed an internal implementation team of 4 to ensure execution excellence • Collaborated with multiple agencies on integrated marketing campaigns

• Led the weekly client reporting calls for 3 lines of business and provided strategic recommendations • Developed performance analysis, forecasting, and spend estimates for accurate campaign planning • Created comprehensive Excel reporting templates for campaign performance reviews with clients