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David Sebastian
Digital marketing lead at InvestasiKu
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David Sebastian

Digital marketing lead at InvestasiKu
I’m helping 34k people to learn Digital Marketing on TikTok https://www.tiktok.com/@davidsebastian__ Landing page https://lynk.id/dscp
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InvestasiKu.id
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Telkom University
Indonesia

Professional Background

  • Current status
    Employed
    Ready to interview
  • Profession
    Digital Marketer
    SEO / SEM
    Content Marketer
  • Fields
    Investment Management
    FinTech / InsurTech
    SaaS / Cloud Services
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    SEO
    Content Strategy
    TikTok Content Creator
    TikTok ads
    Meta ads
    Google ads
  • Languages
    Indonesian
    Native or Bilingual
    English
    Intermediate
  • Highest level of education
    Associate

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    SEO lead
  • Desired work locations
  • Freelance

Work Experience

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Digital Marketing Lead

InvestasiKu.id
Full-time
Jun 2023 - Present
Jakarta, Indonesia
Managed seo, performance, crm, & social team. I collaborated with the Equity and Relationship Manager team to increase customer transactions. Maintained the cost per install in Google ads.

TikTok ads specialist

Oktave.co
Freelance
May 2023 - Present
South Tangerang City, Banten, Indonesia
- Set up campaign, ad group, & asset for clients - Manage and lowering Cost per follower & cost per reach - Analyzing performance & reporting to Oktave's project manager Happy clients: Paramount Land, Mad Milk, Verites, etc.
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Digital Marketing Generalist

Aug 2021 - May 2023
1 yr 10 mos
Jakarta, Indonesia
SEO - Top 3 organic traffic💅 (1. Ajaib, 2. Stockbit, 3. InvestasiKu.id) - 608% organic traffic growth (Jan-May 2023) - Successfully recovered from a traffic drop within a span of just 11 months. - Overcome traffic challenges for high-profile competitors such as Mirae Sekuritas, BCA Sekuritas, and Mandiri Sekuritas. - Best pages (2023): 9 Naga di Indonesia, Perusahaan Nikel di Indonesia, Daftar 90 Kode Broker Saham Indonesia. Ads - Google UAC. Lowered CPI from Rp7,400 to Rp1,500. - TikTok. Followers growth from 4,000 to 191,000. - TikTok. Best Cost per follower at Rp367 - Meta. Best CPC at Rp244. TikTok & Instagram - Supporting ads, ideas, & content evaluation. Other ad-hocs I provide copywriting for: - Google ads - Instagram, TikTok - Whatsapp Marketing - In-app Push Notification - Daily email - Voice over - A bit of graphic design (mostly Figma)
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SEO specialist

Jan 2021 - Jul 2021
7 mos
Jakarta, Indonesia
Dominated the SERP by analyze the high volume keywords, planning content, and provided user-friendly content. Give suggestions for the creative team, UI/UX, and web developer to increasing website speed and user experience (core web vital). Support social media to increasing brand awareness and engagement. Assisted in increasing of: - 16.8K organic traffic in July - 4.8K organic keywords in July - $3.3K traffic value in July Site audit: - Manually audit & using Ahrefs.com - Redirect some pages - Fixed some technical issues like orphan page, meta tags, add schema, link building On-page: - Suggested methods on improving the core web vitals - Keyword research - Acquired competitors keyword - Planning content - QC articles - Published articles - Analyzed competitors website Off-page: - Manage dead backlinks - Disavowing spammy backlinks
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SEO specialist

Dec 2020 - Jun 2021
7 mos
South Jakarta, South Jakarta City, Jakarta, Indonesia
Responsible for increase the domain and page authority. Assisted in improving site health by fixing technical issues. Suggested methods for improving social media engagement rates by doing meme marketing. On page - Create content plan for LinovHR blog - Optimizing old/underperformed articles - Optimizing long tail keyword - Analyzed competitors activities, pages, post, & social media Off page: - Create content plan for backlinks - Work with bloggers/webmasters to backlink campaign - Manage dead backlinks - Disavowing spammy backlinks
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SEO specialist

Apr 2020 - Nov 2020
8 mos
South Jakarta, South Jakarta City, Jakarta, Indonesia
Assisted in increasing of: - 9.5K organic traffic in November 2020 - 4.4K organic keywods in November 2020 - $1.1K traffic value in November 2020 Site audit: - Manually audit by searching any broken pages On page: - Keyword research - Acquired competitors keyword - Planning content - QCed articles - Analyzed competitors pages
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SEO specialist

Dec 2018 - Nov 2020
2 yrs 0 mos
Jl. Jenderal Sudirman No.Kav. 25, RT.10/RW.11, Kuningan, Karet Tengsin, Kecamatan Setiabudi, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 10250, Indonesia
Responsible for delivering good content for Cekaja.com visitors. Planned, execute, and monitor blogs and backlink campaigns. Collaborate with article vendors/freelance writers and bloggers. I also help the intern writers. Involved in increasing of: - 2.3 M organic traffic in June 2020 - 752 K organic keywods in November 2020 - $400 K traffic value in November 2020 On page: - Delivering good human-friendly content - Keyword research - Planning content - Analyzing competitors - Link building (internal link, silo page, backlink) - Optimised underperformed content by rewrites article, check if there's any technical issue (meta tags, img & alt text, typo, etc) Off page - Plans and execute backlinks campaign (dofollow & nofollow) - Work with bloggers and agency (backlinks) - Assist and help intern content writers

Education

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Associate’s Degree
Computer Engineering
2015 - 2018
Activities and societies
- Persekutuan Mahasiswa Kristen Tel-U - UKM Band Tel-U - Glorify the Lord Ensemble choir
Social Sciences
2012 - 2015
Activities and societies
- MPK & OSIS 2 years - Band 2 years

Licenses & Certifications

Google Digital Garage
Credential ID: GZ8 W9M HTS
Issued Jul 2021
No Expiration Date