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Avatar of Deepti Kaul.
Deepti Kaul
Content Management | Community Management I Influencer Growth | Content Localisation | Social Media | SEO
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Deepti Kaul

Content Management | Community Management I Influencer Growth | Content Localisation | Social Media | SEO
I am an experienced content person who has spent 14 years carving content for digital (websites & mobile). Understanding digital users in general and specifically Indian users is my forte. Skills Writing Editing Data analysis (predicting trends) Competitor analysis Community building and management KOL growth and management Content management Team management Social media Short-video platforms Career Highlights -Exceptional writing skills, as well as in-depth knowledge of news gathering, publishing tools and technologies. - Saved the company 10% or more on content acquisition at Xiaomi. - Built a strong community of 4k plus exclusive and nano influencers - 20 % growth across in the first month in the website traffic at Dr Job - Achieved the highest CTR of 75% while handling the content distribution on the app for the OTT partner (VOOT) account at ShareIT. -Launched Hindi service at Moppomobi driving in the highest number of pageviews. - Learning German - Es ist spannend, Deutsch zu lernen (beginner level)
Logo of the organization.
Xiaomi Technology
IGNOU
Faridabad, Haryana, India

Professional Background

  • Current status
  • Profession
    Editor
  • Fields
    Media
  • Work experience
    10-15 years
  • Management
  • Skills
    Mobile Content
    SEO Copywriting
    public speaking
    writing
    research
    word
    team management
    Social Media Optimization
    Excel
    Data Analysis
    Content Analysis
    Content Management
    Content Development
    user analysis
  • Languages
    English
    ・
    Professional
    Hindi
    ・
    Professional
    Kashmiri
    ・
    Native or Bilingual
    German
    ・
    Beginner
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    ・
    Interested in working remotely
  • Desired positions
    Content Manager, Content and Social Manager, Content Editor
  • Desired work locations
    Remote, OR 97458, USA
    ・
    India
    ・
    Singapore
    ・
    Germany
    ・
    Netherlands
  • Freelance

Work Experience

Logo of the organization.

Manager Content Management and Operations

Xiaomi Technology
・
Full-time
Sep 2020 - Mar 2023
・
2 yrs 7 mos
Short video content moderation (achieved 98% accuracy) UGC short videos Language tag accuracy (achieved between 97%-98% accuracy) Influencer acquisition - saved company 10% or more on every influencer payment. Analyze short videos data and predict current market trends. Liaise with legal teams to create agency contracts and sub-contracts for creators. Monitor, manage and grow the influencer and creator community. Track, analyze, and communicate quantitative and qualitative metrics. Well-versed with internal tooling systems Held training programs for internal and external teams

Sr Manager Content

DrJob
Nov 2020 - Mar 2021
・
5 mos
Shown 20 % growth across in the first month Collaborated with industry leaders for interviews Setting guidelines for the tone, style and voice of all brand content Created blog calendar after thorough market analysis Improving and maintaining content for all touchpoints (online, social media, email, video, and print are the key ones) Working closely with business managers to understand business objectives clearly and help build a roadmap for content, short and long term Guiding and editing the work of a team of writers

Content Manager

SHAREit Technology
Aug 2019 - Sep 2020
・
1 yr 2 mos
SHAREit - better known as the files sharing app has ventured into video content a few years back and since then there has been no looking back. Tapping the target group with relevant video content. Achieved highest CTR while handling the OTT partner (VOOT) account. Managing a team of editors. Monitoring video content quality to ensure community ecological security. Analyse data, feedback problems & handle necessary escalation and form a quality inspection report. Work closely & hand in hand with other departments to respond immediately to relevant operation’s needs. Participate in the development of quality inspection standards and continuously optimise the process and system platform.

Content - Lead Consultant

Aureans Analytics
Feb 2019 - Jul 2019
・
6 mos
Aureans - a UK based tech firm with operations in India. The company boasts of their two major products - Babbles a social app that lets its users be anonymous and Raajneeti a platform for politically oriented people to rate leaders and debate over burning issues. Part of the core team responsible for launching the app Research and writing technical information-based material for technical teams and users. Coordinating with design teams (UI/UX) for adding or updating features on the app and website. Creating surveys to analyse voters’ thinking pattern Providing promotional content for creatives, app notifications Research on leaders’ political journey and personal as well Interaction with users on Raajneeti & Babbles We achieved the accurate data for 2019 exit polls

Head - Social and Content Partnership

Moppomobi Technologies Pvt Ltd
Jun 2018 - Feb 2019
・
9 mos
Moppomobi - a Chinese entity with a digital wing in India. They have lifestyle & entertainment-based apps and website. Handling the company's social presence (Facebook, Twitter, Instagram, Pinterest and Google+) promoting content Coordinating with the China team for social media campaigns Overseeing the promotion to increase downloads and retain the users Responding to users' queries and providing them solutions Creating the content calendar and develop story packages Liaising with the content and design to plan for events Providing content for video production and other multimedia products (from developing the idea to the post-production stage) Collaborating with PR agencies and content vendors for content partnership

Content Manager

Moppomobi Technologies Pvt Ltd
Apr 2018 - Jun 2018
・
3 mos
Research and compile news stories, write and edit news reports, commentaries and feature stories Planning and editing of online publication in accordance with editorial policies and guidelines Writing, editing and developing story ideas for the team. Launched Hindi service, which was not only well-received but also gained the highest pageviews Tie-ups with photographers, freelancers and news agencies. Website review for daily reports. Coordination with the social media team, designers, video editors.

Freelance SEO Writer and Proof Reader

Algoritz Technologies
Apr 2017 - Mar 2018
・
1 yr 0 mos
Algoritz Technologies- a Chennai based digital marketing company with clients based out of US and Canada. Algoritz caters to all kinds of SEO needs - barristers, waterproofing experts, takeaways, rehabilitation homes, dentists, medical practitioners, paperless labour management systems and so on... Sifting through the meta details, keywords and key phrases Researching and writing technical information-based Case Studies for Corporate purposes Writing Search Engine Optimisation friendly guest blogs Rewriting meta descriptions and suggesting trending keywords

Sr. Writer

Connected to India
Oct 2016 - Mar 2017
・
6 mos
Connected to India - a Singapore-based media firm that writes about Indians across the world As assignment lead, writing, editing and developing story ideas for the team. Writing about Indian diaspora across the world while focusing on South East Asia, UK, USA and Dubai. Research and compile news stories, write and edit news reports, commentaries and feature stories. Planning and editing of onlinepublicationin accordancewith editorial policies and guidelines Reviewing books, films, music Collecting and analysing facts about newsworthy events from interviews and printed matter Website review for daily reports. Coordination with technical team, international PR agencies, freelancers

Sr. Content Writer

India TV
Jul 2013 - Jul 2016
・
3 yrs 1 mo
Heading Entertainment and Lifestyle section Research and compile news stories, write and edit news reports, commentaries and feature stories Planning and editing of online publication in accordance with editorial policies and guidelines Collecting and analysing facts about newsworthy Bollywood events from interviews and printed matter Planning and implementing new strategies Reviewing copy to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content Critically discussing daily newstopics in website editorial columns and reviewing books and films Coordination with design and technical teams

Sr. Sub Editor

India Today
Apr 2010 - Jul 2013
・
3 yrs 4 mos
Coordination with internal and external photographers Curating slideshows for breaking news & live events. Composing feature stories for online presentation Researching and writing technical, information-based material and documentation for multimedia products. Creating photo galleriesunder Entertainment and Lifestyle section celebrity birthday features, wedding galleries, photo articles and more Creating quizzes, survey pages. Interviewing films and television actors, singers and other celebrities

Sr. Copy Editor

NDTV
Nov 2009 - Apr 2010
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6 mos
Working with the Entertainment desk. Composing feature stories Interviewing films and television actors, singers and other celebrities Critically discussing daily newstopics in website editorial columns and reviewing books and films Researching and writing technical, information-based material and documentation for multimedia products Updating Content on Good Times website

Sr. Copy Editor

Hindustan Times
Nov 2005 - Nov 2009
・
4 yrs 1 mo
Feature writing and editing Critically discussing daily news topics in website editorial columns and reviewing books and films Collecting and analysing facts about newsworthy events from interviews, printed matter and observations Researching and writing technical, information-based material and documentation for multimedia products Writing scripts for the videos Creating polls, quizzes, surveys and contest pages Writing Entertainment reports, commentaries, articles and feature stories

Education

IGNOU

Other
・
Post Graduate Diploma in Journalism and Mass Communication
2007 - 2008

C. C.S University

Master of Business Administration (MBA)
・
Bachelors in Journalism and Mass communication
- 2005