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Diane Chen
專案主任
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Diane Chen
專案主任
我有超過五年的行銷專案統籌經驗,幫助客戶以不同方式透過策略溝通,有效在預算內達成行銷目標。
維思整合行銷有限公司
世新大學
台灣新北市新店區新北市
Professional Background
Current status
Profession
Fields
Work experience
4-6 years
Management
Skills
Mac OS
microsoft office suite
TOEIC 740
IELTS 6.5
Event Planning & Management
Marketing & PR
Highest level of education
Bachelor
Job search preferences
Desired job type
Desired positions
Desired work locations
Freelance
Work Experience
專案主任
維思整合行銷有限公司
Aug 2017
-
Jul 2020
・
3 yrs 0 mos
- 擔任英商施羅德投資的通路行銷策劃窗口,在三年任期中完成逾500場線下投資人溝通,平均出席率約90%~95%;5場年度品牌溝通企劃(含CSR),對比2017年活動,有效提升11%活動滿意度,並節省近30%成本預算。 - 協助企劃與執行活動數位化系統的負責人,成功將管理系統轉以系統進行,同時也因節省人力而增加工作效率。 - 建立良善的跨部門溝通管道,調整過往溝通模式,提供業務、客服部門資料搜尋系統,為行銷部省去來回溝通的時間。
專案執行
利眾公關顧問股份有限公司
May 2016
-
Jul 2017
・
1 yr 3 mos
- 主要負責科技線客戶的媒體溝通企劃與執行,主要負責客戶為橘子集團(包含12家子公司)、Sony Mobile、Garmin,任期內執案過15次記者會、2次危機處理企劃專案以及個別品牌對KOL與媒體的關係經營。 - 首創社群監測報告,為客戶提供針對同業競品的線上討論、媒體聲量做輿情監測與市場分析,協助客戶找出最有利的溝通角度。
Education
世新大學
Bachelor of Arts (BA)
・
公共關係暨廣告學系
2012 - 2015
・
3.6/4 GPA