Don Lichterman went home to the East Coast to begin his dream of establishing his own Entertainment Company. With offices in both New York, California and New Jersey, Don launched Sunset. He set up the companies to include many different aspects of entertainment, including music supervision, licensing placements, book publishing, merchandise, film and video production and development (and distribution). Additionally, he has implemented the world’s first and only ‘all live’ radio format where every song played at the syndicated station, is/are the live versions of them, and he has an Internet television network with more 25 programs, a popular political blog at WordPress, and a news media outlet partnered with the likes of Reuters.Yahoo, reason TV and Democracy Now!.