Achievement: -Grew Google ROAS from 6 to 11 times, Facebook ROAS from 3 to 6 times -Increased QoQ revenue to 160% by optimizing ads -Increase brand search interest by 140% -Lower CPA by 25% -Managed monthly advertising budget of 6 figure -Achieved monthly sales revenue of 8 figure -Highest growth and best-performing countries among 14 branches Responsibility: -Reporting to C-level stakeholders -Managing SEM Google ads, Facebook ads, LINE ads, Bing Ads -Optimizing SEO, Google Analytics -Influencer/blogger/KOL/Youtuber/mouth of word marketing -App install advertising with third-party platform such as Appsflyer, Adjust, Firebase -Social media management and planning -Advertising channel analytic, budget planning, performance optimizing -User behavior analytic -Gaming market strategy planning, brand strategy

Achievement: - Featured 2 times as success story of the week - Higher 2-3 times ROAS, lower 40-70% CPA - Recevied 118% customer satisfaction rate - Industries covered: E-Commerce, education, Fashion Clothes, Furniture, Property, Banking, restaurants - Average ROAS: 5 - 12 Responsibility: -Handling 150 high budget SMB Taiwan client per quarter. -Providing insightful and most effective market strategies to assist clients scale up the business. -Optimizing campaign performance to maximize the result. see less

Skin care brand Co-Founder •Developed new brand go-to-market strategy. •Set up a marketing role map. •Increased organic reach by 200% within 4 months. •Ran online ads increased avg. order value 1.8 times (from MYR90 to MYR160) •Optimized e-commerce website, improved bounce rate from 83% to 61% •Planned VIP membership and providing excellent customer service, increased Return Customer Rate from 21% to 48% (organic traffic without Ads) •Average customer satisfying rate: 95%, repurchased rate 33%

Co-founder . Start up company, grew team from 2 to 5 employees. . Conducted 200 hours Facebook advertisement class, 80 small business owners and marketing managers. Average satisfied rate : 9.8/10. . Corporated local chain brand Yu Yan Sang, Saime' etc. . Managed client's Facebook, Google and YouTube campaigns performance. . Managed digital marketing channels e.g Facebook, Google, YouTube, Google Analytics, website & edm

. Optimized 50 agencies' accounts, top 30 agencies QTQ revenue growth : 26 . Achieved average 100 target every quarter. . Co-hosted Elevator Program for Google Partner outstanding agencies Dec 2016 . . Co-hosted YouTube Livestream for Q3 insight, 52 agencies signed up, revenue growth USD9400. . Grew CTR from 0.22 to 0.41, reduced CPA cost by 50 .

Seoul, South of Korea ***Working holiday visa *** . Helped Start up mobile app to expand to Taiwan market . Highly involved in analyzing marketing information of cosmetic markets. . Assisted in the release Traditional Chinese version APP in Google Play store. . Translated APP contents from Korean to Chinese. . Corporated with development team to test Traditional Chinese version APP. . Promoted new APP version i.e. recruited Taiwanese users to download and test app. .Managed social media platform Facebook page

Marketing Manager 2015 - 2015 less than a year Seoul, South of Korea Worked as working holiday visa . Helped Start up mobile app to expand to Taiwan market . Highly involved in analyzing marketing information of cosmetic markets. . Assisted in the release Traditional Chinese version APP in Google Play store. . Translated APP contents from Korean to Chinese. . Corporated with development team to test Traditional Chinese version APP. . Promoted new APP version i.e. recruited Taiwanese users to download and test app. .Managed social media platform Facebook page Customer Support Analyst of AP Distribution .Providing administrative support to sales team. .Answering routine internal and customer inquiries. .Working closely with customers PO and shipment arrangements. .Working closely with sales and supply chain teams to track supply. .Generating sales reports and statistics.