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Customer experiences and innovation｜consulting | Brand Manager | Product marketing | Design

Double

Working in the tech, digital industry, MedTech, and consulting firm for more than 8 years. I focus on strategic marketing, planning, campaign optimization, social media, customer journey, persona, product marketing, and brand awareness. I have worked with international advertisers and designed house clients, including BNP, CIP, Line Bank, Samsung, HTC, and Sony to help them with display and tapping into Taiwan. I have strong expertises in the APAC digital marketing landscape and solid experience in providing market insights and implementing of digital and offline campaigns.

PURPOSE DRIVES YOU, PASSION ALONE DRIFTS YOU.

實踐大學

Mastercard

management consultant

・Created for B2B product innovation strategy and social media strategy to the client, from branding awareness, user research, social media, CTR, and business objectives, and increased USD.300 million, and got a 3 years contract.

・Created marketing strategies - including the use of new tools - which resulted in increasing marketing ROI by 150% in two months.
・Developed B2C product line strategy to contribute toward branding awareness growth targets and cross-category business objectives, increase of 200% by the social media flow.
・Planned the women's health product and app and communicate with customers via Shopline and AWS; presented with a clear timeline and presentations to CEO.
・Designed and established iXensor’s global branding - women’s health, infectious disease, and Diabetes & Cardiovascular Diseases - leading to distributors quickly understanding how to use brand awareness in their countries.  


iXensor

Brand Manager/Product marketing manager

・Planned User researcher with B2C plan, including product research, market research, competitive analysis, sprint planning, requirements development, and a product launch.
・English presented to CEO with the product strategy - business impact, use cases, technical requirements/considerations, from 0 to prelaunch.
・Designed whole rebranding.

香港

香港商小飛船科技有限公司台灣分公司

UX designer/Product manager

・Perform full overwhole of KGI banking website, an increase of 40% by customer flow.
・Logically present complicated legal concepts via infographic for the top Taiwan Law firm, leading to a productivity increase of 50%.
・Increased 135% annual revenue by designing an English language website and delivering a presentation on the website for Funtalk company.
- Logically English presented innovation related projects concepts for NGO.
- Designed and organized English and Mandarin for Rytass branding.

Double Design

Freelance Designer

・KPMG Design team - creator and designer of the ・Mandarin branding template; assisted consultants in the production of visualized presentations, leading to a productivity increase of 30% to 50%.
・Delivered lectures at biannual visualization workshops, educating consultants, and conducted the market survey and prepare reports to the Advisory head.
・Organized and redesigned and company-specific branding materials for widely-varied firms (including FinTech, PE, and asset managers).
・Using Design thinking way into the customer journey into the workshop to begin the process, collaborated on event design, and communicated action steps to consultants.
・Served as graphic recorder at meetings at KPMG TW, which means senior directors or partners could see the blueprint.

台灣

KPMG

Graphic Strategy consultant/Lecture/Project manager

・Designed and oversaw the implementation for a high-profile national artist showcase event (Ms. Yu-lin Liu).
・Produced unique window and street displays for top technology companies, including Sony, HTC, and Samsung.

very design house

Graphic Designer

・Planned “The Beatles, Tomorrow” Exhibition in Asia, including market research, exhibition wall design, and red carpet route design.
・Created visual displays for the “Huaxian International 100 years Festival”.
・Contributed to the Rainie Yang in 4D Exhibition, increasing the number of visitors by 450% under 14 days.

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