MUMUYA Collection is an eCommerce platform which sells toiletries and perfume.
As a multi-brand, eCommerce stores are the ones that market many brands, as its name suggests.
Contrary to single-brand retail in which shop owners set up the site to sell the same brand, multi-brand stores have a broad selection of items.
And as a buyer, it's possible to enter, check for options, compare prices, features, specific requirements and choose the one that you want the most. Anything from various sectors may be a multi-brand retail shop.