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演講與顧問經歷
履歷表 / 職涯相關，至今已累積 36 場，另輔導超過 628 個職涯個案


演講經驗 / 職涯相關文章發表

Operations Director

Elvis Lin

⚫	  A hybrid portfolio with B2B/B2C marketing / business operation / retail operation / sales experiences. 
 ⚫	  An experienced marketer familiar with 360 Degree Marketing Operations particularly proficient in community engagement and marketing; Awarded as 2020 Taiwan MVP 100 Managers by Manager Today Magazine; A influential story-teller delivering more than 160 public speeches. 
 ⚫	  Have worked at Gogoro for over 6 years, with entrepreneurship and leadership, and a true problem-solver.

National Chengchi University NCCU

NCCU

FOOD MARCO

⚫	 FOOD MARCO is a F & B startup founded by former Chariman and CEO of the Nasdaq-listed company, GIGAMEDIA. 
 ⚫	 Lead 15 staff and oversee the BD acquire and sign with restaurants and training, operation, marketing brand, 
 	 campaign, execution, PR, etc., product App & Web, Customer Service, recruiting and ppl management, etc. 
 ⚫	 Led the partnership crossover with Tzuchi, NiuNews, and Meitu to boost brand awareness and user acquisition. For 
 	 the half-year comparison, growth rate of App Installation is 732%, Transaction Number is 161%, and Revenue is 81%.

⚫	 Heng Leong Hang is Taiwan's most renowned home-appliance agent with yearly revenue over NTD 300 million. Some 
 	 famous brands include dyson, Honeywell, Sodastream, Braun, Oral-B, etc. 
 ⚫	 Act as Concept Store Manager, organizing and executing opening plan, marcom plan, staff-recruiting, SOP and 
 	 guidelines, and so on; Leveraging martech i.e. Line @, web push, AI chatbot to acquire, and retain customer's. 
 ⚫	 Carpet-review its brand assets, social media channels, customer-journey and work on building One HENGSTYLE 
 	 corporate brand championing on community methodology.

HENGSTYLE

Deputy Marketing Manager

⚫	 Managed 5 people to build Taiwan's most influential brand community, creating business impact. 
 ⚫	 Co-organized the crossover with 5 famous brand communities including RE-THINK, Dcard, GoPro, Klook, and KKBOX 
 to create various events. The crossover event with RE-THINK generated 2.34 million reaches. 
 ⚫	 Utilized digital channels to design and execute the Owner Referral Program to incentivize owner's to become best 
 	 sales, which enables nearly 50% of new GOGORO owner's purchase scooters via referral, which is equal to 150, 000 
 	 scooter units and USD 0.39 billion. 
 ⚫	 Held more than 50 campaigns and events, bringing in more than media value of USD 11.7 million. 
 ⚫	 Led the team to host 20+ giant events, including Guinness World Record, and Island-Round Campaign, which has brought up ARPU, increased customer's lifetime contribution as well as brand loyalty. 
 ⚫	 Set mid-term and long-term GOGORO Community personality, goal, and strategy.

GOGORO

Senior Manager/Team Lead

⚫	 Acted as marketing contact window doing market researches, defined TA profile and branding strategy, and 
 	 coworked with dealers and agencies for local presence and activations before entering Europe.

Channel Marketing Manager

⚫	 Acted as company's online spokesman/customer'service representative to face over 40, 000 users and non-users, 
 	 screen more than 2, 000 messages/day out of scooter owner's private clubs at Facebook, Band, and Line, co-worked 
 	 with different departments including CEO, Management Team, and so on to respond to negative comments and 
 	 complaints, so as to reach Customer Satisfaction. 
 
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 ⚫	 Acted as a GTM Manager for over 100 GOGORO accessories, creating USD $1, 500 million revenue.

Manager/Team Lead

⚫	 The Global Experience Center was the first and foremost POS situated in the hot zone of Taipei and fairly popular. 
 	 The weekly foot traffic was around 10, 000 with the record of 7, 873 on one single day. 
 ⚫	 Recruited, managed, supervised, coached, and evaluated more than 50 staffs. 
 ⚫	 Created SOPs including store operation QSC/inventory/logistics/cashier, floor operation, people management 
 team structure/shift/leave/R & R, account & prospect management, and so on. 
 85 DEGREE C, GENERAL MANAGER'S OFFICE, Taiwan

Global Experience Center Manager

⚫	 Acted as PM leading 15 persons for several cross-departmental projects : Reinforced company's internal coffee 
 	 culture by executing office remodeling plans as well as programming factory visiting tours. 
 ⚫	 Led 10 persons scheming and holding more than 15 coffee education trainings, and sales and QSC trainings 
 	 over 550 colleagues In Taiwan and China, and the overall satisfaction score reaches 9.7/10. 
 ⚫	 Analyzed US market's operation status quo by on-site visits and cooperated with local colleagues to shoot problems 
 including SOP of preparing drinks, work-flow, store design, marketing, etc.

美食達人股份有限公司(85度C)

Executive Consultant & Project Manager

⚫	 Created unprecedented Vendor Model : Assessed 5 vendors;  Defined Framework for Vendor Operation of 
 	 expectations and DO's and DON'Ts Negotiated with selected Vendor best term Margin 28%, while most brands 
 	 35%-40%, and drafted the contract and finished signature; Launched 12 POS within Target : 6 POS . By 
 	 end of 2013, vendors purchased 2, 000 machines Achievement Rate : 143% . 
 ⚫	 Managed 40 department store corner staff : Interviewed, trained, and reviewed their performance. Led people to 
 	 reach sales targets; growth rate of 2013 turnover is 96% versus 2012.

NESTLE NESPRESSO

Retail Trade Executive/Trainer

⚫	 Was sent to Brazil for professional coffee training and obtained Brazilian Coffee Judge Certificate; Obtained the 
 	 CQI Q-Grader in 12. Then facilitated the business revenue from 3.3 USD million to 0.5 billion Growth Rate : 405% . 
 ⚫	 Built biz model by connecting with suppliers, R & D, production line, purchasing and trade departments. 
 ⚫	 Acted as a salesperson, paying frequent visits to accounts like McDonald's, Kentucky Chickens, etc.

UNI-PRESIDENT ENTERPRISE CORPORATION

Product Manager/Salesperson

⚫	 Assisted BBC Hong Kong Bureau, BBC London, and BBC Asia Business News in organizing interviews, interpreted, 
 	 and helped complete the stories such as Taiwan Economy, Computex, etc., totally 7 times.

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