As the first member of Special Squad who worked closely with the CEO and international stakeholders for new products from 0 to 1: including MasterIn (Online Aviation School), We language (Online personalised Japanese training), and POTP (Web 3.0 educational world proposal) - MasterIn and We language • Defined the product vision and target users according to user needs and marketing gap • Conducted multiple research projects, design reviews, co-design sessions, and user testings to validate the design solutions and balance the business requirements with the needs of our customers • Worked on features that drive acquisition and conversion at different stages (web and app) • Discussed and analysed event trackings with PMs and engineers to identify user behaviour • Built design systems and library for the website, iOS, and Android • Collaborated with a cross-functional team, including Engineers (frontend, backend, data, and QA), PMs, Brandings, Writers, and Marketing to bridge the gap across product - Planets of the plant (POTP) • Reimagined the future of education with Blockchain and Web 3.0 technology • Organised workshops for speculative design in future education • Worked closely with Branding and Marketing, creating landing pages using Webflow - Supported other products when needed: Hiragana Times (Japanese learning e-magazine), Wizmo (AI-powered adaptive learning tool for teachers), and Snapask (Online learning and tutoring services)

Auto Trader is the UK and Ireland's largest digital automotive marketplace. I worked with AutoTrader for my Final Project for my MA degree from Feb to Sep 2019. During this period, ongoing meetings were held remotely and in-house. My responsibility was to enhance the car-buying experience and to ensure that the young consumer is well-guided with Auto Trader so that the car-buying experience becomes a joy for people rather than a hassle. • Researched and analysed the young consumer's buying behaviours • Conducted user-centred research and co-creation workshop with stakeholders • Minimised the need for the end-users to understand jargon when buying cars • Delivered new features in AR and UI design in a native App with a hi-fi prototype • 用戶研究及分析：新世代消費者的購物習性/特性（Y世代） • 品牌及公司形象研究、市場趨勢及設計趨勢分析 • 針對相似產業、市場對手產品的可用性測試 • 與相關利益者進行協同設計（參與試設計） • 降低購車時行業術語/話語對消費者帶來的困惑及恐懼 （說使用者說的話：簡單易懂、人人都可以使用的） • 產出以現有 App 為出發的新 UI、新概念（包括 AR 的運用）提高體驗的趣味性 • 優化用戶流程 site flow 及提供高擬真原型

MA Industry collaboration project • User-centred research on tourists and commuters by applying various methodologies • Provided evidence-based suggestions for increasing the chance for users to join a shared ride • Delivered UI design and hi-fi prototype • Presented the idea at the company site in London and received highly positive feedback • 深入頗析用戶研究：遊客及通勤者 （用戶訪談、實際模擬、現有介面可用性測試等） • 提供具研究支撐的建議，以提高用戶共乘車配對成功的機率及總體體驗 • 負責新概念手機 UI 設計及 hi-fi prototype • 在倫敦公司總部發表，並獲得了高度積極的肯定，部分已被採用於 2019 年底發行 Native app

Lollies Lifestyle specialising in all-in-one European pre-wedding photography and travel services. I was responsible for a variety of design activities: • Redefined the market position and brand image to distinguish the value of Lollies in the European Travel and Photography Industry • Responsible for all aesthetic works • Working closely with clients to compile and analyse their needs and feedback • Redesign website: successfully reduced the questions received from customers and boost the company's efficiency at work • 進行市場研究以定位 Lollies Lifestyle Ltd.（新創）的市場與現有同行做區分，確保市場獨特性 • 與用戶緊密接觸，搜集並分析第一手資訊 • 負責官網整體視覺設計規劃，並優化網頁 UI：將用戶需求及通點轉化成具邏輯性並簡單明瞭的介面，並成功減少約 80% 日後客戶的疑問，大幅提升公司總體效率

• Worked on a variety of design activities including graphic design (brochures, postcards, newsletters, instruction cards...), product photography, website design, product design • Collaborated with the Department of Cultural Affairs, Taipei City Government during London Craft Week 2017 for the Taiwanese tea tasting event: 'Wu': Five Oolong Teas from Taiwan