In charge of distribution channel, channel structure, pricing strategy, and industrial project development. Utilize market analysis and product positioning analysis to allocate marketing funds to the correct products o Reached top 20 best sellers in microSD and SD cards product category at Amazon.es o Year on year sell out growth in Amazon.es since 2019 (2019 – 45% / 2020 – 11%). Restructured distribution channel for industrial product line. o Gained support from key distributors generating more projects built with Transcend's industrial solutions generating incremental revenue of 57% for the market of Spain Provide embedded flash product training to distributors and system integrators.

In charge of quotation, development, and managing production of several OEM costumers Jaguar Land Rover, General Motors, and Chrysler Successfully managed the development of over a dozen projects for high-end vehicles, GM, JLR, and HSV. Managed and negotiated capacity allocations for several projects while ensuring 4 weeks of EDI inventory. Mediate demand related conflicts between production team and the car manufacturer, which resulted on an improved capacity allocation plan and a reduction on expedite shipping by 40%.