Leading Marketing activities and developing Jumia Brand in Senegal. My main mission at Jumia is to help the leading e-commerce business in Africa to thrive in Senegalese market by driving quality trafic, developing the GMV and develop the Brand. I manage a diverse team of Performance (Paid, CRM), Brand (Offline media and PR, Design) and technical marketers (Traffic Ops, Devs).

Leading strategic planning and strategic initiatives to advance innovation within the organization. My mission was to help the agency clients overcome big strategic challenges using innovation and planning. During that time I thought, planned and executed very innovative projects like the production and distribution of an urban musical album for the launch of Pepsi in Senegal, the first use of Digital/TV synchronization ad and the first use of interactive video for in Senegal for Orange. Find links of projects below: Pepsi album: https://bit.ly/3E5PrDC Orange case study: https://bit.ly/3FTGbTg

In charge of Digital strategies of the agency's clients. From 2014 to 2019 I helped develop Digital transformation plan of Orange Senegal, the biggest digital client of Caractère. With my team we help to develop the digitalisation of the customer service, put in place the digital media buying infrastructure and Kpis and the overall social media strategy. Our strategy for the digitalization of Orange customer service won a gold during the African cristal festival in Marrakech. Case study Orange digitalization : https://bit.ly/3nZAJbD Case study world cup campaign: https://bit.ly/3laAkkQ

In charge of digital strategies of Havas Media clients in Africa. I managed and deployed Panafrican campaigns for Brands like Accor, Canal+ and Emirates. I worked with digital properties, developed media strategies, handled big budgets media buying and followed revenues tracking.

Defining and overseing the online marketing strategy of the Company DIRLAB specialized on transposition of European directives.

In charge of business development of Sage X3 ERP, an entreprise software.

In charge of SEO program of the Marroco based travel agency.