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Medical | SaaS | Hearing Aid | Smart Home | AIOT | Display & Projector | Lighting

In current Bellman & Symfon Regional CEO/CSO roles I have turned failing medical device businesses around and progressed them to becoming hugely successful. I am delivering CAGR 20% results and 10% growing profits within 3 years periods in medical device, SaaS, Hearing Aid and Smart Home in Asia Pacific and Europe market.

Prior to Bellman & Symfon, being offered a Asia Pacific sales manager role in Philips gave me experience in working in lighting, medical, display & projector industry for B2B/B2C and e-Commerce market. Working in Asia and China equipped me to grow business in CAGR 15% and large teams of people in Asia, Europe and US market.

Working throughout Europe and America (Philips), exposed me to cultural differences within lighting and medical industry and to adapt as necessary.

Starting my career with an IC design firm, Infineon, (top 10) and Sercomm, was a stepping stone to view technology from both a system and architecture perspective.

My goals are to take businesses and teams to stronger level through superior strategic plans and great execution.

Specialties:
• Strategic Analysis, Devising and Executing Strategic Plans to achieve Expected Revenue and Profit Growth.
• Business e-Commerce Startup in Asia, building Taobao, T-Mall, JD, amazon, Shoppe and Lazada Business.
• Building Creative, Enhancing and High-Performing Teams for e-Commerce, Government, Commercial Market.
• Brand Marketing, Core Value and Positioning.
• Strong Distributor/System Integrator/Reseller Development and Management Skill in Asia Pacific and China.
• Experienced with Government/Education Project and Tender Process and Procedure.
• SaaS Solution Selling Experienced in 3A Hospital and Local Clinic.
• Well manage business included B2B (SI/Distributor/Agent/Gov) and NBD (Online/New Country/Channel).
• Rich experience in Gov Tender and Commercial Market, Achieved 250% Revenue Growth in 3 years.
• SaaS Medical Solution, Smart Home, AI Consumer in China and APAC Shown USD 10M Rev Record.
• Projector Products industries in China and APAC Shown USD 65M Rev Record.
• Long- and Medium-Term Product Planning to Generate Predictable Segmentation and positioning.
• Plan Executing, Improve Capital Investment and Profit Maximum.

National Taichung University of Science of Technology

National Taiwan University of Science of Technology

Regional CEO / CSO

Gary Tai

Bellman & Symfon

Regional CEO/CSO

• Responsible for China, APAC, Middle East and Europe: 2020 Revenue: USD 14 M est.
• China e-Commerce Rev 5 times Increase from 2017 RMB 1.7M to 2019 RMB 8.3M.
• APAC e-Commerce Rev 4 times Increase from 2017 USD 0.5M to 2019 USD 2.0M.
• Product: Medical Hearing Aid, SaaS Solution, Smart Home and AI Care System.
Strategy : Increase SaaS/AI/Smart Products MS in Region and Enhance Nordic Style Demand.
Management : Optimized Sales, Marketing and Customer Service become Triangle Cooperation Team.
1. Establish Local Company in 2020, for Gov and Commercial market and improve Market Share.
2. Create e-Commerce Operations in 2019, manage Platforms and increase Sales Value.
3. Reorganize Supply Chain in 2019, manage Inventory and improve Product Circulation.
4. Expand Overseas Sales in 2018, develop Emerging Markets and increase Market Penetration.
5. Enhance Product Team in 2017, design SaaS/IOT/AI for Hospital/Gov/Commercial Market.
6. Setup Customer Service in 2017, manage Service Hotline to improve Customer Satisfaction.

Sales : 1st: Expand DIST/Retail, 2nd: Run e-Commerce
1. M&A Japan DIST, Run Gov Business, +30% YoY and Rev USD 14M in 2020.
2. Taobao, T-mall, JD and WeChat, +200% YoY and Rev RMB 8.3M in 2019.
3. Asia amazon, Shoppe, Lazada, +180% YoY and Rev USD 1M in 2019.
4. Develop UAE, Saudi Arabia and Europe, +17% YoY and Rev USD 10M in 2019.
5. Process Supply Control in 2019, Reduce Inventory USD 0.3M, Reduce DSI to 60 Days.
6. Focus 3A/local Hospital for SaaS/IOT solution, +10% YoY and Rev USD 8.5M in 2018.

Product: Increase Saas/Medical Product, design China FDA and MDR to improve product portfolio.
1. Response Pro, Hearing Aid complied with China FDA and MDR, Improve Positioning. Started from 2019.
2. Design new Smart Products, Vibio, for Consumer Market and 30Kpcs Sold in 2019.
3. Plan SaaS and IOT Solution, I'm OK, for Hospital. Design China Fu Series for Gov Tender.
4. Develop AI Voice Recognition, increase Add-on Value and Medical Hearing Aid GP +25%.

• Responsible for Belgium, Taiwan, Malaysia, Holland, Singapore, Thailand, India, Indonesia, Vietnam, Philippines, UK, US:
• Experienced with Corp/Edu/Gov Projector and Retail Tender.
• Familiar Corporate/Education/Government Commercial Business.
• Familiar Key OEM: Foxconn, Jabil, Wistron, Qisda, Delta, Compal, Quanta.
• Strong Relationship with Projector Brand: Acer, BenQ, Optoma, Viewsonic, Vivitek, Sony, Epson, Canon.
• Good Connection with Projector Local SI/DIST/Reseller in TW, MY, SG, TH, IN, ID, VN, PH, US.
• Product: Projector System, Stage Lighting and Smart City Lighting.
Strategy : Worked with Projector Brand for Joint-promotion to achieve Sales and MS Growth.
Management:
1. Create Product Customized, dedicate for Corp and Edu Market, set Segment Requirement.
2. Expand APAC MS, Run Marketing Plan with local SI/DIST/Reseller and had 15% MS Growth.
3. Setup Quarterly Business Meeting, Engage SI/DIST to win 70% Gov Tender and Opportunity.
4. Setup Annual DIST Conf/Seminar, Product Launch/Training and Marketing Trend Sharing.
5. Taobao, T-mall, JD, amazon, and Shoppe management, Increase Module Sales Value.

Sales : 1st: Stabilize Strategic Customers Needs and 2nd: Develop new customers in Key Markets.
1. Establish SEA Company, manage MY, SG and TH, +10% YoY and Rev USD 65M in 2017.
2. Build VN, IN, ID, PH Sales for Gov and Commercial Market, +22% MS in 2017.
3. Managing 5 e-Commerce agents, +11% YoY and Rev USD 51M in 2016.
4. Customized for Strategic Customers, +10% YoY and Rev USD 45M in 2015.
5. Increase Gov Tender by 10%, +13% YoY and Rev USD 35M in 2014.

Product: Improve Product Performance and Stability, improve Quality and Satisfaction.
1. Launch new HLD, Lifetime to 10 years, Energy-Saving Awarded in 2017.
2. Implement Smart ImageCare, improve Cost Saving. 100Kpcs Sold in 2016.
3. Improve Product Structure, Increase Performance. 80Kpcs Sold in 2015.
4. Developed Easy Kit, increase install speed, Reduce Production Cost. 30% Sales Growth in 2014.

Philips

APAC Sales Manager

• Develop new customers: British Telecom, France Telecom, Cisco, Belkin, Netgear, ARRIS in Europe and US.
• Lead 6 team members, complete 1st DOCSIS 3.0 certification Cable Modem.
• For French Telecom, developing Customized Host Control System, complied with French regulations.
• Main products: ADSL Gateway, Routers, Wireless Router and Cable Modem Router.

Sercomm Corp.

New Business Development Manager

• Design WiFi-GSM-enabled phone.
• Integrated RF Circuits into final design and validating FPGAs, Test Board and Demo Board.
• Focus on Baseband design and verify specification of MAC and Baseband.
• Provide different chipset solutions based on requirement, good debugging techniques.