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Portfolio

Digital Marketing | Account Manager | Ad Operation

Keving Yang

LINE Official Account Expert

LINE Corp.

LINE Ads Platform Expert

Google Ads Search

Google

Google Ads Video

Google Ads Display

Media Buying Professional

TOPIK II 5

韓國國立國際教育院

TOEIC 815

世新大學

Fabcom Limited

Performance Specialist

希望可以跟專業人員交流與分享過去經驗～

【 Ad Operation and management 】
- Operated and managed in Meta, Google, Line, and Programmatic advertising.
- Operation diverse industry types, mainly for e-commerce customers.
- Utilize GTM and Pixel tools to help clients set up and troubleshoot conversion events.

【 Data Analysis and Optimization 】
- Provide ad optimization suggestions with GA, Similarweb, Google Trend, and other marketing tools.
- Analyze data and provide optimization on ad placement strategy, budget allocation, content creation, and strategy development.

【 CRM and Project Management 】
- Communicate and collaborate between project team members, stakeholders, and other relevant parties to facilitate advertising projects.
- Maintain and manage customer relationships.

【 Advertising Media Operations 】
- Operated and managed Dcard Network Media Ads.
Handled clients from diverse industries, mainly focusing on Apparel, Food, FMCG, and 3C.
- Assisting with brand campaign planning, and content creation.

【 Data Analysis and Optimization 】
- Utilize Google Analytics, Similarweb, Google Trend, and other marketing tools to provide ad optimization suggestions.
- Analyze data and provide recommendations on ad placement strategy, budget allocation, and content creation.

【 Project Management and Communication 】
- Organized and consolidated internal data and information, including social media behavior and competitor analysis.
- Communication and coordination with media planners, sales teams, PM, stakeholders, and other relevant parties to facilitate advertising projects.

台灣台北市

Dcard 狄卡科技股份有限公司

Ad Opitimizer

【 Advertising Media Operation 】
- Nearly 2 years of experience in Meta and CPAS advertising.
- Operation 10+ industry types, mainly for e-commerce customers.
Using GTM and Pixel tools to help clients set up and troubleshoot conversion events.

【 Data Analysis and Optimization 】
- Utilize Google Analytics, Similarweb, Google Trend, and other marketing tools to provide ad optimization suggestions.
- Analyze data and provide recommendations on ad placement strategy, budget allocation, and content creation.

【Presentation and Communication】
- Serve as an in-house advertising training instructor and assist in the new employee orientation and training presentations.
- Communicate and cooperate with different departments.

台北數位廣告股份有限公司

數位媒體執行企劃

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