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Pan Ping-Han
Senior Marketing Specialist
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Pan Ping-Han

Senior Marketing Specialist
Experienced in tech for 10 years, specializing in global customer service and digital marketing. Skilled in communication, coordination, and executing integrated strategies. Capable of both collaborative teamwork and efficient independent work.
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ASUS Cloud Corporation
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National Kaohsiung First University of Science and Technology
Taipei, 台灣

Professional Background

  • Current status
    Unemployed
    Ready to interview
  • Profession
    Customer Service / Support
    Digital Marketer
    Growth Hacker
  • Fields
    Information Services
  • Work experience
    6-10 years (4-6 years relevant)
  • Management
  • Skills
    Data-Driven Marketing
    Critical thinking
    Handling pressure
    Digital media management
    Attention to details
  • Languages
    English
    Fluent
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    行銷企劃專員
  • Desired work locations
  • Freelance

Work Experience

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Senior Marketing Specialist

Mar 2017 - May 2023
6 yrs 3 mos
Taipei City, Taiwan
1. Integrated and utilized various marketing channels, including EDM, official website, social media, and cross-industry collaborations, for content marketing, achieving a breakthrough in the annual target attainment rate by exceeding 110%. 2. Managed the company's official website and its content, collaborated with advertisers on advertising strategies, analyzed data effectiveness, adjusted and improved marketing strategies, and achieved an overall advertising ROAS rate exceeding 120%. 3. Collaborated with the design team to discuss EDM layouts, with multiple successful experiences in design, and process optimization, effectively increasing email conversion rates (open rate from 10% to 25%; click-through rate from 0.5% to 1%).
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Senior Customer Support Specialist

Mar 2013 - Mar 2017
4 yrs 1 mo
Taipei City, Taiwan
1. Managed a team of three customer support specialists, guiding them in resolving customer issues and complaints. Employed effective and strategic communication to understand customer needs, resulting in 74% customer satisfaction rating in 2015-2017. 2. Monitored and analyzed user feedback on Google Play, Apple Store, and ASUS Cloud's official forum daily. Presented detailed analysis in weekly meetings with senior management, product, and marketing departments to enhance the user-friendliness of company products and services. 3. Provided mentorship to new customer support specialists, ensuring they understood job requirements, developed essential skills, and worked effectively as a team. Successfully trained four new staff members to date.

Education

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Master of Arts (MA)
Applied English
2009 - 2012