Managing the beauty category, encompassing personal care, skincare, cosmetics, products for mothers and babies, and pet care. Supervising the acquisition and retention of beauty brands to be listed on KlikDokter's marketplace called Kalstore. • Successfully acquiring and integrating over 120 new brands into KlikDokter's marketplace, enhancing the platform's product offerings and customer experience. • Supervised and guided 3 key accounts executives, each responsible for their respective sub-category. • Worked closely with the channel team to enhance category sales through the development of targeted and thematic campaigns. Resulting in a year-on-year (YoY) category performance improvement and achieving a growth rate of +73% by the end of 2023. • Manage Modern Trade for beauty brands to be listed in Sociolla, Guardian, and Boots. • Develop skin care products (body lotion, stretch mark cream, facial wash, and sunscreen) for mothers and babies. • Support Assistant Vice President in managing the import of overseas (Japan, China, Korea) brands. • Creating an additional revenue stream through agency services (social media management, Shopee live streaming, TikTok content production, product sampling collaboration).

• Managing acquiring team • Seek potential brands to be listed on the Marketplace

As part of the growth team, I was responsible for increasing sales from online merchants by facilitating co-funding schemes between merchants and ShopeePay. • Managing over 50 online merchants (crypto, gaming, f&b), ensuring smooth operations and increased customer satisfaction. • Foster strong relationships with merchants by comprehending their requirements and offering potential supply to meet their needs. • Collaborate with merchants to develop sales campaigns for business purposes. • Collaborate with the marketing team to develop marketing materials aimed at enhancing campaigns. • Worked closely with internal stakeholders to ensure smooth business operations. • Was awarded top performer online BD leaderboard for 3 months as a result of the online co-fund contribution.

As the lead for partnerships LDP (Loket Distribution Program), I was responsible for acquiring new partners and offering them a new revenue stream, which involved selling entertainment tickets through their platform. • Obtaining and maintaining relationships with over 100 partners, including SMBs and enterprises. Established an Online to Online business operation by forging open-API (application programming interface) partnerships with online partners. • Established an Online to Offline business operation by providing agent dashboards and link widgets partnerships with offline partners. • Build strategic partnerships with partners: Tokopedia, Bukalapak, Shopee, JD ID, Blibli, Traveloka, Tiket.com, Mcash, Restaurants, Cafe, Barbershop, Hotel, Offline Travel Agent, etc by sharing inventory of events. • Collaborate with the legal, business, operations, marketing, IT, and finance teams. • Was awarded an exemplary and top-performing employee as a result of improved events distribution and increased number of partners.

Responsible for supporting the account manager and account director as an account executive, ensuring client retention through the delivery of advertising materials aligned with the client's brief. • Account Management - Handling client and fostering a positive relationship with the client (Danamon). • Collaborate with creative & and producer on the production of tactical (flyer, printed banner, billboard) and thematic (TVC, Radio) advertising.

As an account executive intern, I was responsible for supporting the account executive and account manager in analyzing trends and conducting competitive reviews. • Support Account Manager & Account Executive. • Conduct media monitoring and develop a competitive review for the Konimex brand.

Introduced Indonesian culture in Europe: • Poland (Lublin & Olsztyn) • Germany (Berlin & Hamburg) • Switzerland (Martigny) • France (Castres, Saint-Girons, & Paris)

In the role of a media planner intern, I was responsible for supporting the media planner. • Support media planner and develop daily tracker for brands (MAP, Burger King) • Intern Unite Competition for Interns: Digital Campaign HP X Star Wars: The Force Awakens (Winner)