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Rio Richard Harrison
E-Commerce Strategy & Affiliate | Brand Partnerships | Digital & Social Media Marketing | Content Creator, KOL & Influencer Management | Livestreaming & Short Video Content Strategy
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Rio Richard Harrison

E-Commerce Strategy & Affiliate | Brand Partnerships | Digital & Social Media Marketing | Content Creator, KOL & Influencer Management | Livestreaming & Short Video Content Strategy
With a 5-year track record of success in managing and optimizing e-commerce campaigns, brand partnerships, and influencer marketing initiatives, I possess a comprehensive skillset encompassing brand collaboration, affiliate solution, content & social media marketing strategy, influencer & KOL management, livestreaming and short video data analytics. My expertise aligns seamlessly with roles that require managing influencer relationships, executing data-driven social media and content strategies, and driving business growth
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TikTok Shop
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Rakamin Academy
Jakarta Metropolitan Area, Indonesia

Professional Background

  • Current status
    Employed
  • Profession
    Partnership Specialist
    Project Management
    Strategic Planning
  • Fields
  • Work experience
    4-6 years relevant
  • Management
  • Skills
    SEO Optimization
    Marketing Strategy
    Content Strategy
    Data Analysis
    Social Media Management and Engagement
    Account Executive
    Microsoft Office
  • Languages
    Chinese
    Professional
    English
    Professional
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
  • Desired work locations
  • Freelance

Work Experience

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E-commerce Partnership Manager

Nov 2021 - Present
Indonesia
Achievements : 1. Achieved Q4 2022 & Q1 2023 Top Sales by 125% Target Completion Rate 2. Increase revenue of 50+ Brands (KK Home Living, Kadonio, Han River, etc) by 30-60% on key campaigns & affiliate partnerships in TikTok 3. Contributed 35% of Ramadan & Lebaran 2023 Affiliate Campaigns Total Revenue 4. Expand platforms subcategory & Created Incubation Strategy to acquire 2k-3k+ new managed content creators each week 5. Effectively created collaboration projects between brand & creators in form of competitions, hastag challenges, & incentive programs Key Contribution : 1. Manage Brand Partnerships, Marketing Strategy & Content Creators Growth: - Collaborated with brands to drive product sales and brand exposure in TikTok by planning, executing, and monitoring the project - Monitored, Analyzed, and Evaluated seller & creator sales performance, identified room for improvement and implemented strategic plans for the team - Designed and conducted training & workshop education material for platforms sellers & creators in line with TikTok global policies and local strategy to grow & support e-commerce contents & transactions 2. Relationship Manager & Business Development: Provide daily strategy support for sellers & creators to improve their sales performance including self sale channel, affiliate channel (livestreams and short videos) and shop tab 3. Affiliate Merchandise & Products Strategy Specialist: Develop and implement innovative strategies to grow merchandise and products through market analysis, product optimization, and partnership building 4. Manage Hosts & Develop day-to-day Livestream & Short Videos audience growth Cultivate hosts, developing & improving contents quality, and optimizing performance through data-driven insights 5. Manage Celebrities Campaigns & Agencies Partnerships : Drive business growth by leveraging celebrity endorsements, managing influencer partnerships, and cultivating relationships with multi-channel networks (MCNs)
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Founder

Nov 2020 - Oct 2021
1 yr 0 mos
Jakarta, Indonesia
1. Influencer & KOL Marketing: Identify influencers and KOLs with a strong following among the target audience Develop influencer marketing campaigns aligned with the client's marketing objectives Negotiate influencer contracts and manage influencer relationships Measure the effectiveness of influencer marketing campaigns 2. Brand Partnerships & Collaborations: Establish strategic brand partnerships & campaigns Negotiate and manage brand partnership agreements Track the success of brand partnerships 3. Commercial Videos Production: Develop high quality video concepts aligned with the client's marketing goals Translate video concepts into detailed storyboards Oversee the filmmaking process, including on-set production, directing, and post-production editing Develop a video distribution strategy to maximize video reach and impact 4. Social Media Management & Digital Marketing: Develop and implement a comprehensive social media strategy Create and manage engaging social media content to promote products or services, and build customer relationships Manage social media communities and respond to comments and messages promptly Run social media advertising campaigns Track and analyze social media performance Search Engine Optimization (SEO) to improve website ranking in search results Pay-Per-Click (PPC) advertising to reach potential customers actively searching for related products or services
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Creator Manager

Jun 2019 - Oct 2020
1 yr 5 mos
Indonesia
Achievements : 1. Sephora's TikTok Hashtag Challenge Increased sales by 65% during livestream events by engaging and high-quality livestreaming content Generated significant brand engagement with over 1 million views and 2k user-generated videos by creating a viral sensation on the campaign 2. Influencer Program Partnership with Beauty Influencers Increased brand awareness by 45% and website traffic by 35% Developed a network & Building long-term relationships with over 500+ relevant influencers & brand ambassadors who generate authentic contents to promote a brand, products and build brand trust 3. Affiliate Partner Solution Increased conversion rates by 35% while reduced marketing costs by 20% to optimize spending and maximize ROI with Real-time campaign monitoring for quick adjustments to ensure targets are met With high-quality engaging content and affiliate program, effectively attract and retain a target audience, created a loyal following of over 50k+ on Social Media Key Contribution : 1. Developed Livestreaming & Short Video Contents & Marketing Strategy 2. Reach out, manage and negotiate with influencers, KOL's, Celebrities and Agencies 3. Build long term relationships with valuable KOLs 4. Monitor and steer campaign budgets and make sure set campaign targets are met 5. Develop content strategy plannings and review creative content
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Account Executive

Jun 2018 - May 2019
1 yr 0 mos
Indonesia
- As a Account Manager, i maintained client interactions and positive business relationships, implemented regular communication strategies, addressed client concerns promptly, proactively sought feedback, and retained 95% of our clients over the following year, securing a steady stream of recurring revenue - As a Search Engine Optimization (SEO) Operator, i conducted keyword researches, optimized website contents, and built backlinks. Boosted clients business with 50% website traffic increment, new 350k+ new users, 75% retention rate, and doubled sales revenue within six months - Identified and qualified potential customers , developed and presented sales proposals, and negotiated pricing and terms. As a result of the sales professional's efforts, our clients added its investment up to 60% on following partnership period

Education

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2019 - 2019
Description
Digital Marketing & Social Media Courses
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Bachelor’s Degree
Logistics, Materials, and Supply Chain Management
2015 - 2019
Description
- Graduated with distinct honors - Full Scholarship Awardee