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Hoàng Nguyễn
Communications Strategist
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Hoàng Nguyễn

Communications Strategist
As a seasoned Communications Strategist with 8 years of experience, I am passionate about developing and executing strategic communication plans that drive business growth and build brand reputation. With a deep understanding of the latest trends and techniques in communication, I have successfully managed projects across a range of industries, from fashion to technology. My skills in research, analysis, and message development allow me to craft compelling content that resonates with diverse audiences. Whether it's crafting a social media campaign, managing a crisis communication situation, or developing thought leadership pieces, I excel at delivering results that exceed expectations.
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Nha Nam Publishing and Communications JSC
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RMIT University Vietnam
Hanoi, Vietnam

Professional Background

  • Current status
    Employed
    Open to opportunities
  • Profession
    Content Marketer
    PR Specialist
    Strategic Planning
  • Fields
    Publishing
    Print Media
  • Work experience
    6-10 years relevant
  • Management
  • Skills
    Content Marketing
    Social Media Planning
    PR & Events
    Strategy Planning
  • Languages
    Vietnamese
    Native or Bilingual
    English
    Professional
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Remote Only
  • Desired positions
  • Desired work locations
  • Freelance

Work Experience

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Communications Strategist

Jun 2020 - Present
Hanoi, Vietnam
- Co-manage Nha Nam's Facebook page and group. - Manage both online & offline content for press releases and KOL posts. - Design company's point of sales material (POSM). - Coordinate most PR events & activities.
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Content Team Lead

Mar 2019 - Mar 2020
1 yr 1 mo
Hanoi, Vietnam
-Created copy & content for brand products (Crypto wallet, Crypto Exchange, Crypto Academy Blog). - Curated and managed crypto content for the academy blog. - Optimized the outbound email system to get about 13% more clicks and replies. - Used customers' feedback to improve the quality & relevancy of digital content, together with Marketing Leads.
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Communications Strategist

Nov 2017 - Dec 2018
1 yr 2 mos
Vietnam
- Made forecasts and projections of future trends. - Coordinated most of the Hanoi-based marketing events. - Managed and engaged with different stakeholders to guarantee mutual understanding and satisfaction.
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Communications Strategist

Nov 2016 - Jul 2017
9 mos
Vietnam
- Handled all domestic and international travel reservations, cutting company’s travel expenses by 12%. - Optimized company's paysheet, making it 20% more reader-friendly. - Streamlined the press release writing process, halving it to 2 instead of 4 hours. - Spearheaded monthly CSR campaigns, tripling media coverage frequency from 2 articles/month to 6 articles.

Communications Strategist

Oct 2015 - Oct 2016
1 yr 1 mo
Vietnam
- In charge of seasonal and trend-based promotions and events. - Hosted monthly etiquette training workshops for employees. - Promoted the brand via product placements and celebrity endorsements.

Education

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Bachelor’s Degree
Professional Communications
2014 - 2018

Licenses & Certifications

Common Purpose
Issued Jun 2018
No Expiration Date
Tek Experts
Issued Jan 2018
No Expiration Date