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王宗浩
Brand & Marketing Consultant
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王宗浩

Brand & Marketing Consultant
My core competencies include effective communication, team awareness, calmness under pressure, proactiveness, and aesthetic appreciation. I have also acquired professional knowledge and skills in brand positioning, marketing strategy and planning, business development, organizational management, cultural establishment, team leadership, and community engagement. I hold a Certificate of Completion issued by Asana and a Brand Strategy certification issued by Project Management Institute (PMI), which demonstrate my commitment to continuous learning and improvement. My mission is to use brand power to touch all aspects of the enterprise and create positive social impact.
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12Group_Creative Concept
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Chinese Culture University
Taipei, Taiwan

Featured Resume

Last updated on Apr 23rd 2024

Professional Background

  • Current status
    Employed
    Open to opportunities
  • Profession
    CBO, Chief Brand Officer
    Strategic Planner
    CMO, Chief Marketing Officer
  • Fields
    Marketing / Communications
    AdTech / MarTech
    Events Services
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
    I've had experience in managing 15+ people
  • Skills
    Brand Management
    Branding and Marketing
    Strategic Planning
    Bussiness Development
    Thinking Skills
    Management
    Team Leadership
    Teamwork
  • Languages
    English
    Fluent
    Chinese
    Native or Bilingual
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Not interested in working remotely
  • Desired positions
    品牌經理
  • Desired work locations
    Taipei City, Taiwan
    New Taipei City, Taiwan
  • Freelance
    Non-freelancer

Work Experience

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Brand Strategy Manager

May 2023 - Present
Taipei City, Taiwan
Redesign Brand System、Research and implementation of corporate issues、Brand advertising and budgeting、Corporate Identity System、Brand marketing strategy drafting、Internal Brand Relevant Thinking Course Education、Redesign Website Visual and structure、Social media content on various channel、Design application & production、Use brand power to touch all aspects of the enterprise 重新設計品牌體系、企業議題研究與實施、品牌廣告 與預算、企業識別系統、品牌行銷策略擬定、內部品牌 相關思維課程教育、重新設計網站視覺與結構、各社 群媒體平台內容及行銷策略、設計應用與製作、以品牌 力觸及企業的各個層面 #整合行銷 #品牌定位 #品牌行銷管理 #部門績效目標管理 #經營策略 #社群媒體經營管理
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Project Manager

Mar 2023 - May 2023
3 mos
Taipei City, Taiwan
Marketing Planning, Product Research and Investigation, Proposal Writing, Community Management, Creative Ideation. 行銷規劃、產品研究調查、企劃書撰寫、社群經營管理、創意發想 #行銷策略擬定 #行銷宣傳預算編製與控管 #網路活動規劃與執行 #社群媒體經營管理 #廣告企劃案╱文案撰寫 #廣告創意發想與提案

Brand Director

May 2020 - Aug 2022
2 yrs 4 mos
Taipei City, Taiwan
Develop team department responsibilities and task assignments, operational plans, and quarterly project plans. Handle business-related collaborative decisions and full-quarter marketing planning, including product planning and visual design planning. Execute and track various operational performance management goals. Plan and optimize various company management systems. Establish deep connections with teams from key collaborative units. Assist in shooting promotional or product-related photography for alliance purposes. #BrandMarketingManagement #MarketingPlanningandSetting #VisualDesignPlanning #CompanyOperationDevelopmentPlanning #AdvertisingCreativeConceptsandProposals #FormulatingandManagingDepartmentalPerformanceIndicators 1. 研擬團隊各部門職權及職務分配,營運計劃及各季度專案規劃。 2. 處理業務相關合作決策及整季度行銷規劃,包含商品企劃設定及視覺設計規劃。 3. 執行與追蹤各項營運績效管理目標。 4. 規劃及優化公司各項管理制度。 5. 與重點合作單位上的團隊做深度連結。 6. 協助拍攝聯盟宣傳或產品上所需要的攝影素材。 #品牌行銷管理 #行銷企劃及設定 #視覺設計規劃 #公司經營發展規劃 #廣告創意發想與提案 #制定與管理部門各類績效指標

Brand Manager

Jan 2012 - Aug 2022
10 yrs 8 mos
Taipei City, Taiwan
Develop operational plans for each department within the brand, including quarterly project planning, product planning, and visual design planning. Handle business-related decisions, including both domestic and international online and offline channels. Execute and monitor operational performance management goals. Plan and review various company management systems, establish team culture in line with the dynamic direction of the passionate team. Budget planning and confirmation for various initiatives. Overseas business development (China, Hong Kong, Macau, the United States, Malaysia, Singapore) and establishment of overseas subsidiaries in China. #MarketingPlanningandSetting #VisualDesignSetting #CompanyOperationDevelopmentPlanning #AdvertisingCreativeConceptsandProposals #FormulatingandManagingDepartmentalPerformanceIndicators #BrandPositioning 1. 研擬品牌各部門營運計劃及各季度專案規劃,包含商品企劃設定及視覺設計規劃。 2. 處理業務相關決策包含國內外線上及線下通路。 3. 執行與追蹤各項營運績效管理目標。 4. 規劃及審核公司各項管理制度,建立團隊文化,以符合熱血團隊之經營方向。 5. 各項預算編列及確認。 6. 海外業務開發(中國、香港、澳門、美國、馬來西亞、新加坡)及在中國設立海外子公司辦事處。 #行銷企劃及設定 #視覺設計設定 #公司經營發展規劃 #廣告創意發想與提案 #制定與管理部門各類績效指標 #品牌定位

Operations Manager

Aug 2017 - Jul 2020
3 yrs 0 mos
Taipei, Taiwan
Establishing a basketball team to participate in the Southeast Asian Professional Basketball League: Internal Organization Establishment and Planning: Develop and structure internal team organizations, including departments for management, sports training, and administration. Brand Positioning and Promotional Packaging: Define brand positioning strategies to shape the team's unique image and culture. Execute brand packaging and promotional campaigns. Integrated Marketing Planning and Visual Style Setting: Develop various marketing integration plans and set visual styles. Business Development, Collaboration, and Team-Related Budget Planning: Engage in business development and collaborations. Develop budgets related to team operations. Accompanying the Team for Away Games in Southeast Asian Countries: Assist the team with administrative procedures and processes during away games in Southeast Asian countries. Capture images and record videos, producing real-time promotional content in each country. #BrandPositioning #MarketingPlanningandSetting #VisualDesignPlanning #CompanyOperationDevelopmentPlanning #AdvertisingCreativeConceptsandProposals #FormulatingandManagingDepartmentalPerformanceIndicators 組建一支參加東南亞職業籃球聯盟的球隊之球團 _ 1. 球團內部相關組織搭建及編列 2. 品牌定位及包裝宣傳 3. 各類別的相關行銷整合企劃、視覺風格設定 4. 業務開發及合作、球隊相關預算編列 5. 球隊到東南亞各國的客場比賽隨行,協助球隊處理行政上相關程序及流程,影像拍攝紀錄及在各國的即時宣傳內容產出。 #品牌定位 #行銷企劃及設定 #視覺設計規劃 #公司經營發展規劃 #廣告創意發想與提案 #制定與管理部門各類績效指標

Education

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廣告學系
2007 - 2012

Licenses & Certifications

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LinkedIn Learning
Credential ID: 4ab6e270b2e8d7036fd76c990e5279a18d274bcd11a99daa779459219ee8ce3f
Issued Dec 2023
No Expiration Date
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Project Management Institute (PMI)
Credential ID: 2a63c94428421d6c88375c705042f4fa0086fc7e37e91f746f9b6b3d77699885
Issued Dec 2023
No Expiration Date
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LinkedIn Learning
Credential ID: 9b25a5677666bc99e0abf3e12e778d086a35324b1a73e84f415dafc5d44bac43
Issued Dec 2023
No Expiration Date
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International Institute of Business Analysis (IIBA)
Credential ID: e16aaff7de03e35c11e321d37ed18d3f8e203f52a98274218934e9eacf4ceb8a
Issued Dec 2023
No Expiration Date
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National Association of State Boards of Accountancy (NASBA)
Credential ID: 176dc46f9eb5ada3dd3d87a1622f613aa7167fa8711442e8fea5199245157af4
Issued Dec 2023
No Expiration Date
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Asana
Credential ID: cr6c56o9u8wb
Issued Oct 2023
No Expiration Date