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陳麗璇
資深商品企劃 @ 仰得股份有限公司
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陳麗璇
資深商品企劃 @ 仰得股份有限公司
您好,我是陳麗璇,曾有幸參與新浪網新創階段擔任網站製作人,負責交友(社群)/娛樂(含線上遊戲入口資訊服務)/線上學習頻道的規劃與經營。之後隨著網路產業的演變,參與不同性質及EC(生活居家類)網站的規劃、進而延伸網站及相關產品/服務的經營。也曾於宏碁旗下新創運動平台事業處的子公司Xplova擔任整合App與裝置的網路運動平台相關產品/服務的PM。 過去工作執掌任務主要為針對網站架構及內容的規劃做更符合受眾及市場性優化或改版。經營官方FB/Instagram以及Google關鍵字廣告投放。定期透過數據的追踪與分析適時調整SEO的重點指標及協助產品/行銷策略訂定。 隨著社群媒體影響力漸取代傳統媒體及AI發展漸趨成熟,近期更積極吸取新知不斷學習藉由平日擔任志工單位落實FB/Instagram 的數位行銷經營及參與運用聊天機器人ManyChat工具的設計。 盼個人的資歷能有機會效力於貴公司,謝謝!
仰得股份有限公司
西雅圖藝術學院
Taipei City, 台灣
Professional Background
Current status
Profession
Back-end Engineer
Fields
Computer Networking
Work experience
10-15 years
Management
Skills
Photoshop
Microsoft Office
Google Analytics
Google Ads
SEO management
Chatbot marketing
Illustrator
HTML/CSS
JAVA
JavaScript / ES6 / jQuery
MySQL
EclipseIDE
NetBeans
Android Studio
Firebase
Facebook Marketing
Languages
Chinese
・
Native or Bilingual
English
・
Fluent
Japanese
・
Beginner
Malay
・
Beginner
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
網站經理或初階JAVA工程師
Desired work locations
Taipei City, Taiwan
Freelance
Work Experience
資深商品企劃
仰得股份有限公司
・
Full-time
May 2021
-
Present
-官方網站內容規畫製作(視覺及文案) 含線上策展、商店選物、促銷、體驗活動、高訂客製商品 -站內外數位廣告規劃投放 -IG/FB經營 -網站SEO -O2O活動
Associate Manager
RITI Technology, Inc.
Mar 2020
-
May 2021
・
1 yr 3 mos
任職於市場開發/新事業組。除了就官網(wordpress)及公司產品與服務的日常關鍵字規劃以及線上廣告(Google Ads & FB Ads)追蹤調整外,主要職掌無車承運媒合平台的跨國團隊溝通開發、上線行銷計畫擬定以及協助車聯網相關的市場分析評估,以利開發補助案的申請及海外拓展計劃。同時為公司變革管理核心成員,協助顧問進行公司變革的推動。
社群媒體管理
eDialogue Center
Sep 2018
-
Jan 2020
・
1 yr 5 mos
主要職務執掌: -FB/IG社群內容經營 -廣告活動安排投放 -線上客服及成效追蹤 -ManyChat聊天機器人運用行銷設計 -宗教生活相關內容文案翻譯,英文/簡中、簡中/繁中
線上事業部副理
生活工場
Oct 2017
-
May 2018
・
8 mos
帶領視覺設計師與網頁設計工程師配合公司行銷總監年度活動規劃規劃安排訂定不同階段指標及任務。主要職務執掌: -官網營運 -網站SEO -配合行銷實體活動規劃線上促銷活動Landing Page -線上活動效益GA分析 -EC改版規劃/O2O整合籌備 -GTM導入運用/SimilarWeb競業市場數位行銷分析
資深網路產品及服務PM專員
愛普瑞科技股份有限公司
Jun 2016
-
Sep 2017
・
1 yr 4 mos
負責跨部門專案推動、時程掌控產及網路產品產出品質與功能規劃。主要職務執掌: -官網階段性改版:依公司智慧導航自行車運動紀錄,將穿戴裝置、app以及網站使用串聯,建構路線服務資訊及運動訓練紀錄整合平台並增加EC的通路。 -服務及網站產品功能規劃 -官網規劃與營運:網站健診/SEO/線上線下活動規劃/監控線上活動效益/GA分析/SimilarWeb競業市場數位行銷分析
網站製作人
新浪網
Aug 1996
-
Jan 2000
・
3 yrs 6 mos
為新浪網華淵時期創始員工,以獨特的創意與行銷概念由視覺設計晉升為網站製作人。帶領專案工程師與設計團隊配合開發不同吸睛與帶動人流的網路商品或活動。創下單一活動為公司帶來與統一企業長期契約及400百萬元廣告訂單的佳績。 主要職務執掌: -線上交友/娛樂/線上勇於學習頻道規劃 -UI/UX,單元視覺、內容及互動設計 -異業合作洽談、線上線下活動規劃 -黏著性內容與網路商品開發
使用者介面UI設計師
華威通信股份有限
Jan 1995
-
Apr 1996
・
1 yr 4 mos
-多媒體教材介面視覺設計 -軟體GUI視覺設計 -網頁設計/內容更新維護
Education
西雅圖藝術學院
Associate’s Degree
・
視覺傳播
1991 - 1993
Description
-主修創意藝術指導 -在校期間曾為榮譽榜學生 -榮獲Bill Cumming年度學業成就特別獎