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- Develop product/service with consideration of market needs, brand images, product portfolios and consumer experience.  

- Apply techniques like brand analysis, technology roadmapping, contextmapping skills, future scenarios and vision in product design to capture the next business opportunities for companies.


Delft University of Technology

- Design and develop products driven by functionality and aesthetics. 

 - Colour planning and product prototyping.

Tunghai University

User Experience Designer & Design Researcher

Imogen Chen I have over five years of experience as an UI/UX designer. By incorporating data analysis and user interview, I have assisted many busi...

Imogen Chen

ONEDOR

Project Manager (Contract)

- Developed digital marketing strategy on the basis of target audience research, marketing channels study, etc.
- Executed e-commerce initiatives such as online advertising and social media copywriting to increase brand awareness.
- Investigated customer’s preference toward product through online survey and conducted A/B testing referred to product and channels.


Design & Research
- Revitalised nonprofit’s visiting experience and service touchpoint based on the user research findings from field observation, stakeholder interviewing and diary study. 
- Facilitated design thinking workshop and delivered trend/insight of post-pandemic world to audiences.

Product & Management
- Assisted self-developed product/service from scratch included desktop research, competitive study and user personas as well as developed proper product strategy for product-market fit.
- Led a social analytics tool development included goal setting and progress scheduling with data analyst.

User Experience Designer 

- Conducted secondary research on industry trends , consumer behaviours and current technology for strategic proposal. 

-  Researched on specific topics, e.g. blockchain, mobile game and crowdfunding to support executives in decision making.

- Facilitated internal sessions for market trend discussion and competitor watching.

- Participated user experience optimisation for htc.com/us/support/

HTC Corporation

Design Researcher

- Operated a personalised leathercraft business to deliver handmade experience and to satisfy the unmet needs during commute.

CIJ Leather

Founder

- Designed the user interface of surveillance software and  refreshed visual design in marketing campaign.

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