Avatar of Ina Nathania Aninda.
Ina Nathania Aninda
Digital Marketing | Fundraising | Paid Media | Email Marketing | Content Marketing
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Ina Nathania Aninda

Digital Marketing | Fundraising | Paid Media | Email Marketing | Content Marketing
Digital Marketing with 10 years+ experience. 8 years in non-profit, 3 years in digital agency, 1 year in investor relations firm.
Logo of the organization.
Greenpeace Southeast Asia
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Universitas Mercu Buana
Jakarta, Indonesia

Featured Resume

Professional Background

  • Current status
    Employed
    Ready to interview
  • Profession
    Digital Marketer
  • Fields
    NGO
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Email Marketing
    Content Marketing
    Digital Marketing
    Paid Media
  • Languages
    Indonesian
    Native or Bilingual
    English
    Fluent
    Korean
    Beginner
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Digital Marketing
  • Desired work locations
    Jakarta, Indonesia
    Tangerang Regency, Banten, Indonesia
  • Freelance
    Non-freelancer

Work Experience

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Online Acquisition Coordinator

Jun 2015 - Present
Jakarta, Indonesia
Key Duties: - Responsible for the implementation of online acquisition fundraising programs in Indonesia to recruit new donors. - When there are any fundraising opportunities, I will be deployed to projects: work alongside with Digital Engagement department, collaborate with creative unit, Marketing and Media unit to develop concepts in creating digital output. - Develop a relationship, cooperate and manage digital media partner, suppliers and agencies. - Develop effective cross-divisional relationship (integrated work and part of the engagement digital team) to aid successful fundraising growth of Greenpeace in Indonesia. - Work with fundraising team to achieve annual budget and kpi objectives by implementing digital fundraising strategies and programs to generate leads and online donations. - Work closely with Telemarketing coordinator to ensure the sustainability of leads supply for lead conversion telemarketing programs. - Monitor and review online acquisition programs performance monthly , produce analysis or finding reports and update as requested by regional online acquisition coordinator. - Research, test and implement new initiatives and innovations in order to improve new fundraising techniques and implementation of innovative thinking for online acquisition - Any other duties required by Regional Online Acquisition coordinator, Fundrasing Manager and Deputy Fundraising Director. Project Support: - Support digital engagement strategy development and implementation for projects for lead generation and lead conversion purposes. - Support and assist cross-functional teams in online marketing strategies. - Support capacity for project teams to implement digital strategy. - Contribute to integration of brand, project and audience strategy development. - Provide technical assistance as required.
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Social Media Coordinator

Nov 2014 - May 2015
7 mos
Jakarta, Indonesia
Responsible for: 1. Manage and monitor all accounts handled well based on SLA and directions from client. 2. Quality assurance/flawless execution to ensure that the creative, copy, and links are correct. 3. Coordinate with account teams to make sure all requests are delivered well. 4. Compile, track, and translate data into recommendations and plans for revising social media. 5. Responsible for supervising policy and procedures for using social media and ensures documentation is complete. 6. Works with Digital Strategist to ensure strategies for each account applied. 7. Build and maintain content distribution schedules by way of social media channels. 8. Ad creation within Facebook. 9. Handles confidential and non-routine information in a professional manner and demonstrates integrity and trustworthiness. 10. Manage communication, relationship, and cooperation with third-party such as buzzer and blogger. 11. Collaborate with Head of Digital Service. 12. Develop social content that is optimized to engage with target audiences. Client: Filma (Sinar Mas), PT Telkom Indonesia, APP, Kemenhub, DBS Indonesia
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Social Media Officer

Apr 2012 - Oct 2014
2 yrs 7 mos
Jakarta, Indonesia
Responsible for: 1. Planning, managing and executing social media initiatives. 2. Developing content for social channels such as tweets, status updates, content updates, photos and videos. 3. Writing, editing and crafting content for the social media space. 4. Providing progress reports and mine insights by using various measurement tools. 5. Collaborating with team mates to develop marketing and communications plans. 6. Monitoring relevant conversations. 7. Monitoring online competitors presences. Client: Dapur Umami, Filma, Cigna I also experienced as Account Executive at DIPStrategy that responsibles for: 1. Serving as a liaison between the employer and clients. 2. Overseeing administrative and campaigns or projects proposal. 3. Coordinating work in the team, to make sure all contracts and deliverables are met on time. 4. Keeping an eye on the effectiveness and potential idea of campaigns or projects. 5. Developing content marketing plans or implementing strategies for organic and paid tools. 6. Managing third party such as buzzer or certain online community. Client: Filma, Jess Cool, Dapur Umami, Nano Nano, Bunda Konicare
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Account Executive

Aug 2011 - Mar 2012
8 mos
Jakarta, Indonesia
Responsible for: 1. Serving as a liaison between the employer and clients. 2. Overseeing administrative and idea proposal. 3. Coordinating work in the team, to make sure all contracts and deliverables are met on time. 4. Keeping an eye on the effectiveness and potential of idea. 5. Gaining substantial public exposure of the client or a product. Client: PermataBank, Matahari Department Store

Education

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Public Relations
2015 - 2018
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Program Diploma Bidang Komunikasi
2008 - 2011

Licenses & Certifications

Coursera
Issued Dec 2022
No Expiration Date
HubSpot Academy
Credential ID: 1ec4765e6f7d41c6bf13ad15e753ec23
Expires Jun 2023
HubSpot Academy
Credential ID: 154b2fa272ea464eb3b367a1b583c774
Expires Jun 2024
Google
Credential ID: 98734420
Expires Dec 2022
Google Analytics for Business
Expires Aug 2023
Google Analytics for Business
Expires Aug 2023
Google Analytics for Business
Credential ID: Advanced Google Analytics
Expires Aug 2022
Google Analytics for Business
Credential ID: Google Analytics for Beginners
Expires Mar 2022

Public Relations Certificate of Competence

Badan Nasional Sertifikasi Profesi
Credential ID: 70203243200000792018
Expires Feb 2021

Project Management Workshop

Briktru Indonesia
Issued Aug 2017
No Expiration Date

Conflict Management Training

Greenpeace
Issued Aug 2017
No Expiration Date

Citizen Journalism

NET MEDIATAMA TELEVISI
Issued Apr 2017
No Expiration Date